Predictive Analytics

Why experiment?

Why experiment?

By Kevin Gray

Marketing research is fundamentally about observing, quantifying, understanding and predicting consumer behaviour. Though it may…

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Causation in a Nutshell

Causation in a Nutshell

By Kevin Gray

Every move we make, every breath we take, and every heartbeat is an effect that…

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Featured Image for Self-service BI is a myth

Self-service BI is a myth

By Kenneth Gustin

Face it.  It’s not a thing.  Or, at least the way the concept is spun,…

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Featured Image for Analytics tool selection made easy!!

Analytics tool selection made easy!!

By Sandeep Raut

Almost every large organization today is jumping onto the analytics bandwagon.  Given the continued presence…

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