Roger Martin is renowned for his strategic framework known as “Playing to Win,” co-authored with A.G. Lafley, the former CEO of Procter & Gamble. This framework emphasizes the importance of making clear choices about where and how to play in the marketplace to achieve sustainable competitive advantage.

Sangeet Paul Choudary is a globally renowned business advisor, author, and academic with extensive expertise in platform economics, network effects, AI and business model innovation.