Questioning the nature of research

Phil Darby·21 November 2018·Customer Engagement

...Research plays a vital role in my brand-led business transformation programme. I’ve said many times before you start a journey like brand modelling or transformation you need to understand the landscape and be clear where you stand in it. It is also important to understand how your customers make their choices. Read More...

 thedigitaltransformationpeople.com· 0 Shares

Why Primary Research?

Kevin Gray·20 November 2018·Data & Analytics

...Primary studies have always been a strength of marketing research. Many younger marketing researchers, however, have only been exposed to standardized ready-made research products or big data. This is a concern. What is the point of the word research in marketing research? When we analyze data collected for purposes other than our own… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Social Enterprise: the opportunities of a purpose-driven bottom line

Kristin Holter·19 November 2018·Strategy & Innovation

...“We have become disintegrated. Our lives are split up so that when we go to work, our task there is solely economic. We’re told to leave our values at the door. The irony is that the people who run large corporations are caring people who have the same social concerns… Read More...

 thedigitaltransformationpeople.com· 0 Shares

How predictive analytics can transform industry

Nathan Sykes·19 November 2018·Data & Analytics

...Predictive analytics is not an exact science, and while that means it lacks the guarantee of success, there’s no question about what kind of impact it can have on modern industry. By leveraging the right information, you can see exactly what your customers and clients want, how they’re going to… Read More...

 thedigitaltransformationpeople.com· 0 Shares

What’s IoT’s real impact on business today?

Nathan Sykes·19 November 2018·Enabling Technologies

...Throughout 2017 and most of 2018, the Internet of Things (IoT) has been a huge buzzphrase. Many called for its widespread adoption, warning of dire consequences for those who refused to take part. As the business world incorporated IoT technologies more and more, several benefits were realized — not the… Read More...

 thedigitaltransformationpeople.com· 0 Shares

3 ways to boost Content Conversions by making your customers rich

Jed Singer·19 November 2018·Customer Engagement

...We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we’re exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content conversions. In this article, we’ll explore what’s usually considered a consumer marketing… Read More...

 thedigitaltransformationpeople.com· 0 Shares

4 ways B2B companies can use mobile apps

Nathan Sykes·16 November 2018·Enabling Technologies

...Two things might surprise you about mobile apps. The first is how variably useful they can be. The second is how many companies — even major companies — haven’t built a mobile app yet or haven’t added basic functionality or customer-requested features. The truth is, it’s probably time to stop… Read More...

 thedigitaltransformationpeople.com· 0 Shares

The Surprising Global Forward March of Facial Recognition – Part 2

Tony D'Onofrio·15 November 2018·Cyber Security

...In Part 1 of this FaceID article series, we explored retail applications in USA / UK and were introduced to the face as the next computer cookie. Part 2 introduces us to GAFAM and face recognition in the security and health care industry sectors. Security has been a primary market for… Read More...

 thedigitaltransformationpeople.com· 0 Shares

2019 Tech Trends | The Evidence is in the Execution

Mark Hewitt·14 November 2018·Strategy & Innovation

...Organizations that focus on the collective execution of value and evidence of solutions that drive business outcomes will finally make good on their annual corporate planning promises. Below are three 2019 tech trends that will enable successful enterprises. Differentiation lies in the knowledge of how to scrutinize technology that can… Read More...

 thedigitaltransformationpeople.com· 0 Shares

The surprising global forward march of facial recognition – Part 1

Tony D'Onofrio·14 November 2018·Customer Engagement

...Your Face as the New Computer Cookie. In January 2018, in a D&D Daily “Live from NY” interview, we debated the impact of iPhoneX on FaceID technologies. This new Apple iPhoneX had just placed the disruptive future of facial recognition technology in our pockets. Less… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Platform providers need to think more about ecosystems principles and design

Paul Hobcraft·13 November 2018·Enabling Technologies

...In my opening post (here) I was thinking where platform providers seem to be, in their current value proposition. I cannot see their approaches as sustaining. Now, this is a personal opinion and observation but let me lay out an alternative view. I believe we are at an inflection… Read More...

 thedigitaltransformationpeople.com· 0 Shares

The case for changing the IIoT platform providers value proposition

Paul Hobcraft·13 November 2018·Enabling Technologies

...I have been reflecting recently on where we are in all the efforts, focus, and resources, that have been going into the building of our IIoT platforms. This has mainly been around the questioning of where they should fit within the needs of an ecosystem, the end outcome of our… Read More...

 thedigitaltransformationpeople.com· 0 Shares