Are IT organizations headed for irrelevance?

Philippe Abdoulaye·27 November 2018·Delivery

...Are IT organizations headed for irrelevance? No, but changing today’s IT paradigm is urgent. Recently I had the chance to attend a great conversation on Twitter and Youtube. Brilliantly facilitated by Tim Crawford, the discussion revolved around the relevance of IT today and involved Mark Thiele EVP Datacenter… Read More...

 thedigitaltransformationpeople.com· 0 Shares

The future of recruitment – the top 100 influencers

Joe Fields·27 November 2018·People & Change

...As businesses become more global and technological advances in AI and automation change the way we work, so does the landscape of recruitment. Whereas in the past most workers had largely interchangeable skills, now the demand for specialised skills is higher than ever. In addition, millennials who require fulfilment and purpose in their roles are the… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Restoring the promise of social media

Rod Collins·22 November 2018·Customer Engagement

...Social media platforms are powerful because they tend to be monopolies. As pointed out in the first part of this article, until the digital revolution, the only practical social platform was the government — which by its very nature has to be a monopoly. None of us would want competing governments… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Adopting a rapid digital innovation process

Paul Hobcraft·22 November 2018·Strategy & Innovation

...As we start to think about the next year, (is it here already?) it is a time of reflection and some forward thinking. We do need to make some real changes. From my standpoint, I am simply amazed at how the world seems to be spinning faster and faster. I… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Why we’re thankful for tech

Nathan Sykes·22 November 2018·Enabling Technologies

...It’s clear that technology has changed the world as we know it. Today, the way we communicate and interact with each other is different. Technology has also altered the way we shop, browse through products and even reach out to brands. It’s estimated that 46 percent of all holiday orders in… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Questioning the nature of research

Phil Darby·21 November 2018·Customer Engagement

...Research plays a vital role in my brand-led business transformation programme. I’ve said many times before you start a journey like brand modelling or transformation you need to understand the landscape and be clear where you stand in it. It is also important to understand how your customers make their choices. Read More...

 thedigitaltransformationpeople.com· 0 Shares

Why Primary Research?

Kevin Gray·20 November 2018·Data & Analytics

...Primary studies have always been a strength of marketing research. Many younger marketing researchers, however, have only been exposed to standardized ready-made research products or big data. This is a concern. What is the point of the word research in marketing research? When we analyze data collected for purposes other than our own… Read More...

 thedigitaltransformationpeople.com· 0 Shares

Social Enterprise: the opportunities of a purpose-driven bottom line

Kristin Holter·19 November 2018·Strategy & Innovation

...“We have become disintegrated. Our lives are split up so that when we go to work, our task there is solely economic. We’re told to leave our values at the door. The irony is that the people who run large corporations are caring people who have the same social concerns… Read More...

 thedigitaltransformationpeople.com· 0 Shares

How predictive analytics can transform industry

Nathan Sykes·19 November 2018·Data & Analytics

...Predictive analytics is not an exact science, and while that means it lacks the guarantee of success, there’s no question about what kind of impact it can have on modern industry. By leveraging the right information, you can see exactly what your customers and clients want, how they’re going to… Read More...

 thedigitaltransformationpeople.com· 0 Shares

What’s IoT’s real impact on business today?

Nathan Sykes·19 November 2018·Enabling Technologies

...Throughout 2017 and most of 2018, the Internet of Things (IoT) has been a huge buzzphrase. Many called for its widespread adoption, warning of dire consequences for those who refused to take part. As the business world incorporated IoT technologies more and more, several benefits were realized — not the… Read More...

 thedigitaltransformationpeople.com· 0 Shares

3 ways to boost Content Conversions by making your customers rich

Jed Singer·19 November 2018·Customer Engagement

...We all know that content is the fuel that helps B2B marketers build trust and drive leads. In this blog series, we’re exploring the five subconscious FREUD motivators that you can use to generate qualified traffic, big-time engagement, and new leads through B2B content conversions. In this article, we’ll explore what’s usually considered a consumer marketing… Read More...

 thedigitaltransformationpeople.com· 0 Shares

4 ways B2B companies can use mobile apps

Nathan Sykes·16 November 2018·Enabling Technologies

...Two things might surprise you about mobile apps. The first is how variably useful they can be. The second is how many companies — even major companies — haven’t built a mobile app yet or haven’t added basic functionality or customer-requested features. The truth is, it’s probably time to stop… Read More...

 thedigitaltransformationpeople.com· 0 Shares