Why do we need a digital strategy?

Mark Warman·4 February 2019·Strategy & Innovation

...A digital strategy is a chance to bring clear direction and guidance to an organisation’s approach to digital. An approach that, without this direction, often finds organisations attempting to meet business objectives using the web at a tactical level, making decisions on the fly, based on little research and in… Read More...

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A tale of disruption, innovation, training and content marketing in the digital revolution

Phil Darby·1 February 2019·Customer Engagement

...If you are used to my other content you’ll know I work with senior management teams around the world, helping them build brands that align their organisations to the opportunities of the digital economy. To achieve this I introduce my clients to a process I call Brand-Led Business Transformation that… Read More...

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The impact of AI on the Future of Work and workplaces

Bhumika Zhaveri·31 January 2019·People & Change

...Do you sit on the fence with AI? Many who do not understand the role of AI, fail to grasp the impact of the same. As a technologist and a start-up founder, I am constantly meeting people who are either involved in the field or are the ones who want… Read More...

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Do machines deserve the same patience when learning as we allow humans?

Bhumika Zhaveri·31 January 2019·Enabling Technologies

...Recently, we have all been focused on digital ethics, especially in the wake of AI and its related technology. It has the power to do several tasks a lot quicker with greater accuracy (still questionable) than a human can. Whilst ethics is the right thing to be focused on to… Read More...

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Expertise interview: A communication plan to bring your digital vision to life

Andrew Salmon·30 January 2019·People & Change

...The ‘people’ element of digital transformation programmes – big or small – must not be underestimated. They are an organisation’s most important asset. Digital transformation can often involve a big change in the way things are done – moving to new systems, processes and way of doing things. Read More...

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Professional self confidence and how to build it

Bhumika Zhaveri·30 January 2019·People & Change

...Bhumika Zhaveri, company founder and entrepreneur in her first piece for The Digital Transformation People looks at self-confidence and how you can measure it. I have been eagerly waiting to talk about this topic which is key to understanding the actual self-confidence level in an individual. In this day and… Read More...

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Key technical architecture priority: Application modernization

Mark Hewitt·28 January 2019·Delivery

...Technical debt in the enterprise is deepening, and every codebase and digital product has its own collection of successes and challenges. There are several concepts that teams increasingly look toward to modernize and simplify development. Micro-services and modern front-ends are popular candidates to help make sense of development efficiency, while… Read More...

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The first 100 days of the new CISO: Expectations vs. reality

JC GAILLARD·28 January 2019·Cyber Security

...The situation the new CISO finds on arrival is often different to what they were expecting, but who’s to blame? A painfully recurrent complaint among Chief Information Security Officers (CISO) is the disconnect between what they were promised during the recruitment process, and the actual situation they find upon starting… Read More...

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Location intelligence, AI and the future of data

Nathan Sykes·25 January 2019·Data & Analytics

...Big data technologies have changed the way we interact, review and leverage volumes of information. They’ve given rise to a multitude of new solutions, particularly automated and highly-efficient analytics streams that could systematically improve operations. When coupled with AI and machine learning, those data streams become a veritable treasure trove… Read More...

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Chatbots for hotels: Is it worth investing in AI?

Anuj Tripathi·24 January 2019·Enabling Technologies

...Leaders and service providers from the modern hospitality industry are competing with each other to exceed customer experience and provide their guests with a personalized and memorable stay. A compelling technology that has enabled the realization of this goal is artificial intelligence. The application of AI, in the form of… Read More...

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Big Data is all the rage these days – HR is no exception

Vikash Kumar·24 January 2019·People & Change

...I am sure you will agree with me on this – every business requires a special department to keep the environment disciplined. Human Resource Management are the ones who take care of anything unexpected and ensures that an employee works in a safe environment. Unfortunately, the particular sector that has… Read More...

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How consumer-first marketing is changing the role of CMO

Sean Halter·24 January 2019·Customer Engagement

...The role of Chief Marketing Officer has dramatically evolved over the last five years. In the past, the job may have primarily focused on helping manage a team in building strong strategy across various channels in an attempt to align with sales. As long as you had a good broad… Read More...

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