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Almost everyone in the marketing field will have heard of Ansoff Matrix and many of you will have already used it in some context. In this article, we explore how best to utilise Ansoff Matrix to understand business risks.
We further delve into the strategising process of countering these risks and develop an action plan to mitigate the effects of these risks.
Whether you are an established business or a new one, you can look at the market in four primary segments as shown below:
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