Sink or Swim: Seven questions business leaders must answer in the post-COVID recovery phase

Peter Jarrett·11 May 2020·Strategy & Innovation

...For years, business leaders, tech companies, analysts and consultants alike have promoted the idea of being “ready for anything.” Was a global pandemic such as COVID-19 on the radar? Sure, but not like this. Interestingly, the World Economic Forum — Global Risk Report 2020 (15th Edition), written in late… Read More...

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The challenging post-COVID Economic and Retail “New Normal”​

Tony D'Onofrio·11 May 2020·Customer Engagement

...For the last couple of months during the lockdown, I have been extremely busy continuing to speak with retailers, working several board opportunities, setting up an in-house studio, opening a new YouTube Channel, hiring research resources, and participating in a plethora of podcasts and webinars. Because of COVID-19, my… Read More...

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How to pull prospects into conversations

Randy Shattuck·6 May 2020·Customer Engagement

...I want to tell you about an experience I had recently that I bet will sound familiar to you. A friend of mine wanted to introduce me to a new friend of his named Jim. He said I would find Jim interesting. But this introduction came with a caveat. Read More...

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Do prospects want to buy or be sold?

Randy Shattuck·6 May 2020·Customer Engagement

...I want to ask you a question. Do prospects want to buy or be sold? Do great prospects, especially those in the C-suite, see themselves as being in control? Are they in the driver’s seat? Do they choose how and when to engage with a professional service provider? Are they… Read More...

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How to build relationships with jaded prospects

Randy Shattuck·6 May 2020·Strategy & Innovation

...I’ve noticed a trend and I’m wondering how this compares with your experience. Some of the best prospects in the world, the ones you really want to connect with, are also the most jaded. Call it life experience. Call it having been around the block. Call it defense mechanisms. Whatever… Read More...

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Psychometrics: Some Basics

Kevin Gray·6 May 2020·Data & Analytics

...Most of us working in marketing research and other social and behavioral science fields will have at least heard of psychometrics, a complex discipline with many facets. A Course in Rasch Measurement Theory by David Andrich and Ida Marais is one of many books on psychometrics. Rasch… Read More...

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Resilience – Direction

Karen Ferris·4 May 2020·People & Change

...In this series, I am introducing you to the twenty superpowers that leaders need to possess to create an environment for resilience. This is an environment in which individuals and teams are resilient in the face of constant change. Individual resilience is critical when the world around us is… Read More...

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Innovation skills that are critical now: empathy

Jeffrey Phillips·4 May 2020·People & Change

...I’m writing a series of posts that discuss some of the most important traits and skills that are needed to support innovation now, in the midst and in the aftermath of the COVID pandemic.  I’ve written about beginner’s mind and why that skill will be vital. I’ve also written about being … Read More...

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Innovation traits that are vital now: Beginner’s Mind

Jeffrey Phillips·29 April 2020·Strategy & Innovation

...In the face of so much change and uncertainty during the COVID crisis, it is imperative that we do several things simultaneously and well.  First, as executives or managers, we need to find ways to cut costs and find somewhat stable footings for businesses. With so much uncertainty and volatility,… Read More...

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Why your brand promise is your most powerful tool

Phil Darby·28 April 2020·Customer Engagement

...Your brand promise should be the very centre of your organisation, but many businesses and their leaders fail to recognise the fact. In part, this is because they don’t fully understand what a brand promise is. It’s not, for instance, a strap line, although it could become one and should… Read More...

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The perfect innovation team

Jean-Luc Scherer·28 April 2020·Strategy & Innovation

...Not innovating is not an option anymore… it’s ‘do or die’! Nowadays, there is only one thing that we can be certain of and that is that the speed of change will never be as slow as it is today! Many technologies are converging and most industries are going through… Read More...

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Renault – An industry 4.0 Case Study

Jean-Luc Scherer·28 April 2020·The Case For Digital Transformation

...The Digital Economy and the rapid convergence of exponential technologies is forcing many companies to rethink their business models and this is true for automotive companies as well. Technologies like the Internet of Things, Artificial Intelligence, Blockchain, Robotics or Augmented reality are all converging, and… Read More...

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