...Do you know that a whopping 80% of SMEs in Australia lack a strategic social media plan! According to Sensis Social Media Report for 2015, only 33% of businesses have a social media presence compared with 68% of consumers on social media, which means this remains a fairly untapped avenue for SMEs in Australia. Read More...

...If you’ve read my posts before, you know I’ve got this obsession with funnels and flipping them upside down :). Today, I want to talk about another shape: a circle. There’s one particular circle I want to talk about: The Golden Circle.  This innovative concept was presented by… Read More...

...Does anyone remember the 4 stages for learning any new skill? That precious mix of competence and consciousness.. This is somehow the way in which most companies decide to incorporate digital as part of its journey to naturally supply value to their customers. Are these the stages for learning how to face digital transformation? They might be though needed to be said that it was not the purpose of this post. I will go through each of the four stages and I can not deny that there is an autobiographical component in each of them. Nothing less scientific than a life story. Additionally, there is also a bit of a component of a science fiction novel. Maybe I was projecting my own desires. Who knows? Save yourself the last stage if you are one of those professionals who does not enjoy guessing the future. Read More...

...C Introduction People Transformation is essential and bedrock for managing and driving business transformation and preparing for Digital Transformation. Purpose of People Transformation is to help deliver the improvements and benefits that business seeks for employees: Build their capabilities Increase their capacity Intensify their engagement Develop deeper connections between… Read More...