DMP Adoption in Agencies: Making a Real Impact
Miles Pritchard·29 November 2016·Customer Engagement
...In an increasingly complex world with a host of different functions, from audience strategy, to media execution, programmatic buying, and analytics, all participating in the delivery of a single marketing campaign, it's easy to understand how new additions to this complex ecosystem can become lost in the noise, resulting in a lack of value being extracted. Read More...
thedigitaltransformationpeople.com·
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