2018 Social Business Predictions

Mark Hewitt·17 November 2017·Customer Engagement

...Social Business Predictions for 2018. 2018 promises to be another exciting year in social business. Below are my top five predictions for what's to come. Read More...

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How Mid-size Service Firms can acquire great new Clients

Randy Shattuck·17 November 2017·Customer Engagement

...Client acquisition is a top goal for all of our clients and for my firm. I’ll bet it’s one of your top goals too. But if your situation is like many firm leaders today of mid-size service organizations, you don’t just want to acquire clients. You want to acquire the right clients. Read More...

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Why Service Firms need a Multichannel Digital Marketing Strategy

Randy Shattuck·17 November 2017·Customer Engagement

...This is crucial to realising your growth potential. I want to ask you a question. How close has your firm come to achieving your growth potential? When you look at the number of clients you are doing business with today versus the number you could be doing business with, how big is that gap? What size of the pie do you own today?   Read More...

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Change: Asteroid or Opportunity?

Kevin Gray·17 November 2017·Data & Analytics

...Multichannel marketing…mobile research…MROCs…on-line focus groups…big data…bayesian statistics…machine learning… These aren’t dull times for market researchers. There are significant new opportunities, but opportunities are also threats to incumbents, including research buyers, and the status quo we’ve all created. They also represent openings for new competitors and non-traditional providers.   Read More...

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Cyber Security: The Lost Decade

JC GAILLARD·30 October 2017·Cyber Security

...I have been involved with information security matters for almost 20 years and started writing regularly on the topic in 2015. Talking to CISOs, CIOs and their teams as part of my day-to-day field work as consultant, I was horrified by what I was seeing in large corporates in terms of security maturity levels and the actual problems some were still struggling with – something that goes way beyond anecdotal evidence and is at the heart of survey after survey every year. Read More...

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Some Questions I’m Frequently Asked

Kevin Gray·30 October 2017·Data & Analytics

...Many of my contacts are former colleagues or current business partners but some are not. Following the suggestion of one contact, I decided to put together this brief post describing my company's services and my work arrangement.   Read More...

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8 Best practices for Responsive Web Design

Sandeep Raut·23 October 2017·Customer Engagement

...Today almost every new business wants a mobile version of their website. But are you going to have one design for the iPhone, another for Android or Windows mobiles and also for the iPad and Kindle? With Digital Transformation at its peak, the number of devices, platforms, and browsers that need to work with your site are growing. Read More...

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Gear Up for the Smart Video Revolution

Ronald van Loon·22 October 2017·Enabling Technologies

...The technology revolution promises to deliver a lot of rewards for organizations that take it by the horns and implement it. The spread of the Internet across every facet of society has meant that the traditional approach to watching videos has changed. Read More...

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Does your Website attract ideal Clients?

Randy Shattuck·22 October 2017·Customer Engagement

...I visit the websites of professional service firms all the time. In a given week, I might view 50 different websites from service firms in a number of different industries including accounting, law firms, technology consulting, financial services, architecture and others.   Read More...

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Why Service Firms need the Ultimate Digital Marketing Stack

Randy Shattuck·22 October 2017·Customer Engagement

...Digital marketing is one of those terms that has become so popular, but so misunderstood. The same could be said of digital disruption. It almost seems that you can take any word these days and put digital in front of it and that’s supposed to make it cool, as if we should all pay attention. Read More...

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GDPR: Old habits die hard …

JC GAILLARD·22 October 2017·Cyber Security

...GDPR has been a massive topic of discussion in the Security, Risk and Compliance industry since last year. However, many organisations – large and small – are still struggling to grasp what it could mean for them and how to adapt: They find it difficult to figure out exactly what to do, and feel cornered between a real avalanche of – often conflicting – advice from tech vendors and consultants, and the type of generic guidance currently being produced by regulators.   Read More...

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What is Marketing Science?

Kevin Gray·22 October 2017·Data & Analytics

...Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data science, it seems. This includes marketing science, and I confess I often refer to myself as a data scientist. Occupational titles go in and out of fashion and, before the term marketing science was commonly used, people doing the sorts of things I do for a living were called statisticians, research directors or simply marketing researchers. Read More...

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