A Brief, Non Technical Description of IRT

Kevin Gray·2 July 2018·Data & Analytics

...NOTE: The following was excerpted from Review of Tenko Raykov and George Marcoulides’s A Course in Item Response Theory and Modeling with Stata, by Ariel Linden, Linden Consulting Group, The Stata Journal (2018) 18, Number 2. I am not the author of the review, who I know by name only, but… Read More...

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Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)

Kevin Gray·2 July 2018·Data & Analytics

...My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it make more sense to trust our gut than untrustworthy data? Why make a bad decision more quickly? A penny saved is a penny earned. It would be not be a huge exaggeration to say chaos and… Read More...

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Gamification in Business

Max Pastukh·2 July 2018·People & Change

...The concept of gamification has taken over hiring and education even including the Harvard book depository. It probably works, so it’s probably curious and cheerful. The community has adapted to the Web by thousands of techniques, thanks to the social change and teamwork at the heart of our relationship. Read More...

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The Ten Most Valuable Global Retail Brands

Tony D'Onofrio·2 July 2018·Customer Engagement

...Being a firm believer that branding is a critical component to the future success of all companies, every year I look forward to the latest edition of the BrandZ Top 100 global brands report. Disruption, disintermediation, and differentiation are the three words that stood out… Read More...

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Neuromarketing: Does it really work?

Spiros Tsaltas·2 July 2018·Customer Engagement

...During the weekend, I had a chat with a friend and colleague working at another agency, about her starting an online course on NeuroMarketing and the wonderful brave New World that it would create. I am not a NeuroMarketing Expert – nor is this the place to debate who really… Read More...

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DevOps Implementation Practice: The Disconnect between Expectation and Delivery

Philippe Abdoulaye·25 June 2018·Delivery

...You’ve been tasked with urgently leading the implementation of the DevOps capability that’ll help your company meet the competitive challenges of the transforming business environment. You’re desperately looking for clear information about how to implement DevOps in a way that makes your business competitive. It’s with that goal in mind… Read More...

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Kanban-ing Your Scrum

John Coleman·24 June 2018·Delivery

...Scrum.org announced the Kanban Guide for Scrum Teams in February 2018. Optimization of the flow of value is improved by the implementation of work in progress limits. The results are dramatic. What does the Kanban Guide for Scrum Teams say about work in progress limits? “Kanban (n):… Read More...

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Is Your Organisation More Cézanne or Picasso?

Sam Isaacson·24 June 2018·People & Change

...It’s great to celebrate visionary geniuses. Every so often, someone comes along who has an idea in their head, makes it happen, and then typically a lot of other people start to copy them. There is another sort of genius; the experimental innovator, who doesn’t work in that way. Rather than having… Read More...

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Industry 5.0 – Next Generation Customer Experience Redefined?

Sheetal Bansal·24 June 2018·Customer Engagement

...We are living in a world where every other organization on the planet is striving hard to sell their products / services to potential customers by wrapping them under the glossy and glittery packaging of digital transformation.  Though, it might make their lives easier to achieve those conventional sales targets… Read More...

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How CIOs can reinvent IT with ITaaS

Philippe Abdoulaye·24 June 2018·Enabling Technologies

...Introducing strategies that will help CIOs take advantage of ITaaS to transform their IT organization into the strategic partner business lines need. In recent years business lines have been increasingly going the shadow IT route to achieve their critical objectives, showing there’s a real disconnect with IT as to how to… Read More...

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Iliyana Stareva: Hubspot’s creator of Inbound PR

Spiros Tsaltas·20 June 2018·Customer Engagement

...This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound. Her book was published last week- yeap, really hot off the press.  Iliyana works for Hubspot, the… Read More...

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Is Data The New Oil? A CIO’s Perspective

Dave Jones·20 June 2018·Strategy & Innovation

...If you google the term ‘Data is the new oil’, you’re presented with almost 600 million results. I wanted to explore why this is such a popular and well quoted term. Firstly, drawing on my own experience as a CIO having worked for large multinational organisations there were some quick comparisons… Read More...

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