How to avoid digital downfall: the Toys R Us case, part 1

Philippe Abdoulaye·3 July 2018·The Case For Digital Transformation

...Three months ago, the Wall Street Journal reported how increasingly investors and boards of Fortune 500 companies like Ford Motor were firing superstar CEOs for deficient business transformations. Obviously, this trend continues as the New York Times reported Toys R Us, one of the world’s largest toy store chains, has… Read More...

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Customer complexity (and the question to simplify it)

Sam Isaacson·2 July 2018·People & Change

...How often do two people trying to make the same point fundamentally disagree with each other? I’d have thought not very often. But within the past 24 hours I’ve read two articles that were making the same point. And they disagreed violently with one another about a foundational principle. One, the… Read More...

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Innovation’s most important ingredient?

Sam Isaacson·2 July 2018·Strategy & Innovation

...In every culture for as long as humans have existed, bravery has been a valued characteristic. The person who doesn’t count the cost of their actions, believing only in their possible positive consequences (let’s call her Sarah), is lauded as a great example of a human being, whereas the one… Read More...

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Creating Customer Constellations – Episode 3: Developing Your Constellation Strategy

Samuel Church·2 July 2018·Customer Engagement

...The Customer Constellation Model – Recap. In my first article, I set out the key components of the Customer Constellation model. The purpose of the model is to help businesses develop optimal customer engagement strategies by creating Constellations of brightly lit Stars across the customer universe. The premise being that, like… Read More...

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Incubators: An interview with the Director of the Founder Institute

Spiros Tsaltas·2 July 2018·Strategy & Innovation

...Operating in 170 cities, 60 countries, and 6 continents the Founder Institute’s graduate companies estimated portfolio value is in excess of $15 billion dollars, with graduate companies receiving over $600 million dollars in funding.  This is the first in a series of interviews with some of the major Business Incubators… Read More...

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A Brief, Non Technical Description of IRT

Kevin Gray·2 July 2018·Data & Analytics

...NOTE: The following was excerpted from Review of Tenko Raykov and George Marcoulides’s A Course in Item Response Theory and Modeling with Stata, by Ariel Linden, Linden Consulting Group, The Stata Journal (2018) 18, Number 2. I am not the author of the review, who I know by name only, but… Read More...

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Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)

Kevin Gray·2 July 2018·Data & Analytics

...My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it make more sense to trust our gut than untrustworthy data? Why make a bad decision more quickly? A penny saved is a penny earned. It would be not be a huge exaggeration to say chaos and… Read More...

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Gamification in Business

Max Pastukh·2 July 2018·People & Change

...The concept of gamification has taken over hiring and education even including the Harvard book depository. It probably works, so it’s probably curious and cheerful. The community has adapted to the Web by thousands of techniques, thanks to the social change and teamwork at the heart of our relationship. Read More...

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The Ten Most Valuable Global Retail Brands

Tony D'Onofrio·2 July 2018·Customer Engagement

...Being a firm believer that branding is a critical component to the future success of all companies, every year I look forward to the latest edition of the BrandZ Top 100 global brands report. Disruption, disintermediation, and differentiation are the three words that stood out… Read More...

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Neuromarketing: Does it really work?

Spiros Tsaltas·2 July 2018·Customer Engagement

...During the weekend, I had a chat with a friend and colleague working at another agency, about her starting an online course on NeuroMarketing and the wonderful brave New World that it would create. I am not a NeuroMarketing Expert – nor is this the place to debate who really… Read More...

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DevOps Implementation Practice: The Disconnect between Expectation and Delivery

Philippe Abdoulaye·25 June 2018·Delivery

...You’ve been tasked with urgently leading the implementation of the DevOps capability that’ll help your company meet the competitive challenges of the transforming business environment. You’re desperately looking for clear information about how to implement DevOps in a way that makes your business competitive. It’s with that goal in mind… Read More...

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Kanban-ing Your Scrum

John Coleman·24 June 2018·Delivery

...Scrum.org announced the Kanban Guide for Scrum Teams in February 2018. Optimization of the flow of value is improved by the implementation of work in progress limits. The results are dramatic. What does the Kanban Guide for Scrum Teams say about work in progress limits? “Kanban (n):… Read More...

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