Getting organisational buy-in for marketing success

Simon Swan·19 December 2018·Customer Engagement

...There appears to be a growing challenge for brands as to what and how marketing can help meet their organisational objectives and the role it plays. But the simple truth is the reason why so many marketing strategies fail is that there simply is no business case and secondly, a marketing strategy… Read More...

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News in Digital from The Digital Transformation People #24

News In Digital·17 December 2018·The Case For Digital Transformation

...So it’s that time again and we’d like to say thank you and a Merry Christmas to all of our contributors and readers of ‘News In Digital’. The Digital Transformation People as a platform has had an amazing year with increasing engagement and interest from people and organisations all over… Read More...

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Trustfulness and professionalism

Lee Bryant·6 December 2018·Strategy & Innovation

...Last week, I took part in two events at the Institute of Chartered Accountants in England and Wales (ICAEW) concerned with the future of the accounting profession and its firms. This followed on from the work we did with the Institute on the Future Firms report, which proposed a multi-dimensional framework… Read More...

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How to make the right levels of investment for your Digital Transformation

Andrew Salmon·19 November 2018·Strategy & Innovation

...A vital ingredient for successful digital transformation is making the right levels of investment. To do this you need to have clarity in your planning and a realistic approach. In this blog, we are going to address an often secondary, albeit vital, consideration in digital transformation – how… Read More...

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Platform providers need to think more about ecosystems principles and design

Paul Hobcraft·13 November 2018·Enabling Technologies

...In my opening post (here) I was thinking where platform providers seem to be, in their current value proposition. I cannot see their approaches as sustaining. Now, this is a personal opinion and observation but let me lay out an alternative view. I believe we are at an inflection… Read More...

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How do Nexus and LeSS differ?

John Coleman·6 November 2018·Delivery

...In this article, I compare and contrast the more advanced maturity patterns of Scaled Professional Scrum, Nexus with Scrum Studio all in one corner, and LeSS. They have a lot in common. Nexus and LeSS are the only patterns that… Read More...

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Workplace safety and data analytics – Creating a safe workplace environment from the ground up

Matthew Gierc·6 November 2018·Data & Analytics

...We all want to get home safely, right? For some of us, the worst risk we face at the office is a sore neck from bad posture. But for many others, the risk of serious personal injury on the job site is very real. One of the best approaches to… Read More...

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So, welcome to the age of digital innovation

Paul Hobcraft·31 October 2018·Strategy & Innovation

...Digital technology is about to become the precursor for all the changes we have put off for years within our organizations. We need to radically improve our abilities to engage, relate and discover new innovation opportunities at a completely different level of faster performance. There are many issues both… Read More...

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Change the system, change the culture

Lee Bryant·25 October 2018·People & Change

...The challenge of transforming large, complex organisations that have grown up around calcified hierarchies and process management structures is a hard one. There are no easy answers. It requires knowledge across various fields including technology, culture, psychology, org design, learning, networks, new ways of working, etc., so we… Read More...

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The amplified individual needed for social media

Paul Hobcraft·17 October 2018·Customer Engagement

...I wrote a post eight years back. So long ago it amazes me. Reviewing it, it made me realize the Amplified Individual is today seen in social media as the #influencer. At that time I had been reading a fascinating report compiled for Nesta entitled “Amplified Leicester-… Read More...

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Pitching your startup to the Media: lessons from #OCSummit18

Mordecai Holtz·17 October 2018·Customer Engagement

...So your startup wants to get massive media coverage? Every startup dreams about the moment that Techcrunch, VentureBeat, The New York Times, Fast Company is interested in covering their story. What better way to learn about how to get massive media coverage than from the journalists themselves? Pitch the Press @ OurCrowd… Read More...

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The original Lean “versus” Agile for knowledge work — or is it “and”?

John Coleman·8 October 2018·Delivery

...I wrote recently about why you think your organization wants agility. I also wrote about comparing the Kanbans (including Toyota Kanban), Kanbaning your Scrum, and I started a series on comparing the patterns (or none) for dealing with multiple teams (to be continued this week). Today I wish to reflect on… Read More...

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