"Social Media" Needs a Rebranding

Jed Singer·28 March 2016·Customer Engagement

...Over the past decade, with the rise of social media as a marketing channel, B2C marketers have made social platforms their playground, to staggering results. From RedBull’s virtuoso social activations, highlighted by Felix Baumgartner’s 2012 Space Jump, to Oreo’s agile Dunk In The Dark and nimble Daily Twist campaign, to six years (and counting) of brilliance and bizarre from Old Spice, it really didn’t matter what you were selling. Read More...

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The Biggest Social Marketing Mistakes Your Company is Making

Jed Singer·22 March 2016·Customer Engagement

...The following is the transcript of a Q&A between the University of Vermont Continuing & Distance Education and myself, as an instructor in the UVM Digital Marketing Fundamentals Program. The discussion centered on the dos and don’ts of leveraging social media as a marketing channel. Generally speaking, which social media channel do you think businesses tend to overlook and not spend enough time on? Read More...

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IBM's Watson and AI Can Revolutionise Hospitality and Customer Service

James Leighton Davis·22 March 2016·Enabling Technologies

...A recent Forbes article highlights how today's customers show a clear preference towards receiving an efficient experience that is distinguished by automation and algorithms when the tasks involved don't require the warmth of the human interaction. From IBM's Watson, the famous AI engine, to Go Moment's Ivy (powered by Watson), Artificial intelligence (AI) is bound to cause sweeping changes to hospitality, and, of course, customer experience. Read More...

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How Did We Raise Our Series A Round? A Startup Founder’s Perspective

Sangram Vajre·21 March 2016·Strategy & Innovation

...Around this same time last year, two things happened: I eagerly jumped in to be a co-founder and CMO at Terminus. And Mark Cuban said the tech bubble was doomed to burst. Now, I’ve got a ton of respect for Cuban, and there has been a lot of doomsday talk about venture capital slowing down funding new startups. After all, 2016 is an election year. If you attended Jason Lemkin’s SaaStr Annual Conference in San Francisco this year, I think there was no shortage of comments like: “buckle up” and “the storm is about to hit your company head on.” Read More...

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When It Comes To Social Marketing, Software & IT Invest The Most

Jed Singer·2 March 2016·Customer Engagement

...This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends. Download the report today to access the Top 6 Insights and Top 6 Takeaways for 2016. Out of the six industry groupings included in our research, Software & IT Services firms invest the most on digital marketing, and the most on social marketing, as compared to the other industries. Read More...

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Outperform With Great Sales & Marketing Capabilities

James Leighton Davis·2 March 2016·Strategy & Innovation

...Driving performance is the principle goal of many companies. But, how many of them actually manage to build and develop efficient sales and marketing capabilities to be more productive and lead the market? Read More...

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Scaling a Startup by Giving “Keys to the Ferrari”

Sangram Vajre·2 March 2016·Strategy & Innovation

...It’s a great feeling when you are growing fast and your business is going gangbusters. I recently published a post about how my startup hit $1 million in ARR within nine months. My co-founders and I got a lot of questions about how we built our company, Terminus, and developed our culture, the hiring process, and, well, almost everything. Today I want to talk about our most recent milestone: we just reached 100 customers and our product is less than a year old! Here’s our hypothesis as to why we have been growing so fast and not breaking anyone on the team. We give each new hire “keys to the Ferrari.” Read More...

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Are You #CrushingIt or Crushing Yourself Building a Startup? A Story of Raw Passion

Sangram Vajre·2 March 2016·Strategy & Innovation

...One of my heroes is Gary Vaneychuck. His book Jab, Jab, Jab, Right Hook blew my mind and I just finished reading Crush It. This guy is a legend and I am glad he is coming to my hometown of Atlanta for the Rainmaker conference hosted by Salesloft in March. I’m stoked to finally meet him and see some raw passion. Read More...

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How to Create a Segmentation Strategy in Account-Based Marketing

Moni Oloyede·24 February 2016·Customer Engagement

...A segmentation strategy has been a necessity of marketing plans for decades. A segmentation strategy is used to identify and define a target industry and often includes personas, which are used to define the traits of an organization’s ideal customer. Much has been made over the last decade or so about how Marketers can improve the definition of their market segments by gathering behavioral and demographic data from digital and online activity. The obvious conclusion is that the more information you gather, it results in better audience targeting, which will lead to increased engagement and thus higher sales conversions. Read More...

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The First-Ever Account-Based Marketing Framework: Extending from the Buyer’s Journey to the Customer’s Journey

Sangram Vajre·16 February 2016·Customer Engagement

...It seems like every time I write something about account-based marketing (ABM) it’s the “first-ever.” For example, the first-ever ABM MarTech stack, writing the first-ever ABM book, or hosting the first-ever #ABMChat on Twitter. The reality is, we… Read More...

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3 Components of Digital Business Transformation

Peter Goral·28 January 2016·Strategy & Innovation

...With the New Year behind us, it’s common to think about our New Year’s resolutions. Sadly, studies have shown that only 8% of us are successful in carrying out our resolutions. Why? Most of the time it’s because we fail to see the commitment as a complete lifestyle overhaul, with many different components that need to work together in order to achieve success. We also tend to be a little bit unrealistic when it comes to what is achievable based based on our specific needs, goals and lifestyle. Read More...

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So, About The Internet Of Things…

James Leighton Davis·26 January 2016·Enabling Technologies

...With the IoT (Internet of Things) gaining increased interest the last few years, executives feel in awe. Admittedly, when physical assets can capture, communicate and process data - and collaborate - they create opportunities: production efficiency, distribution, and innovation all stand to benefit. And, with operational efficiencies and greater market reach comes substantial value.  There are three key opportunities and three key challenges however, say McKinsey, as follows: Read More...

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