A day in the life of… CMO at Valitor, a payment solutions company – Econsultancy

Ben Davis·6 February 2019·Leading Publication

...up at Valitor, and where might you go from here? I’ve spent 25+ years in B2B marketing in the technology sector, leading European marketing functions for some of the world’s Read More...

econsultancy.com· 94 Shares

Digital transformation and B2B

Nathan Sykes·4 February 2019·Customer Engagement

...A lot of conversations about digital transformation today are about B2C businesses. But it’s a mistake to assume things aren’t changing in the B2B world too. It’s thanks to Read More...

 thedigitaltransformationpeople.com· 0 Shares

How Dell, SAP, 3M, & Oracle Dyn are Inspiring at B2B influencer Marketing

Lee Odden·29 January 2019·Thought Leaders

...B2B brands don’t have it easy when trying to attract, engage and persuade today’s increasingly distracted and distrustful buyers. Many are experimenting with influencer marketing but results without Read More...

toprankblog.com· 126 Shares

7 Trends in Hiring Talent for Your Content Marketing Team in 2019

Posts From Jay Baer·24 January 2019·Thought Leaders

...B2B companies look for when hiring content operations talent and tips for building out your team. For the report, Kapost surveyed 506 U.S. marketers and filtered responses to include only Read More...

convinceandconvert.com· 235 Shares

How A Best Answer Content Strategy Drives B2B Marketing Results

Lee Odden·17 January 2019·Thought Leaders

...For many B2B marketers content is a numbers game, especially as the number of channels for discovery and engagement grow right long with competition for attention. We all Read More...

toprankblog.com· 150 Shares

The B2B customer experience in 2019

Nathan Sykes·15 January 2019·Customer Engagement

...buying power, and pretty much always has. In other words, there’s considerable overlap between your target market and the “C” in “B2C.” Make 2019 the year your B2B company rediscovers Read More...

 thedigitaltransformationpeople.com· 0 Shares

Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy

Ashley Friedlein·15 January 2019·Thought Leaders

...to address both reach and influence. New software will emerge to address ‘ fake influence ‘ problems. B2B social media It may be damaging for LinkedIn’s level of engagement and Read More...

econsultancy.com· 65 Shares

51 Complete List Of Content Marketing Statistics For Smart Marketers | Bryan Grey

Bryan Grey·14 January 2019·Customer Engagement

...most B2B marketers. Blogging is ahead of social media and case studies tactic by one percent. So far, content marketing still tops all methods of brand promotion. More than half Read More...

officialbryangrey.com· 1,182 Shares

Impressions #1 (2019): Random thoughts on the customer-facing world in the new year – Enterprise Irregulars

Paul Greenberg·10 January 2019·Leading Publication

...and now has it fully integrated into their CX solutions, suite and platform. Salesforce: Bought Demandware (2016) for B2C e-commerce and CloudCraze (2018) for B2B e-commerce. Not fully integrated into Read More...

enterpriseirregulars.com· 11 Shares

8 Telltale Signs You Need a Word-of-Mouth Strategy [A Checklist]

Posts From Jay Baer·9 January 2019·Thought Leaders

...Tweet 2. Your Sales Team Has to Tell Your Entire Story, Every Time This one is more B2B than B2C. If potential customers show up and don’t know ANYTHING about Read More...

convinceandconvert.com· 211 Shares

The Best Marketing Conferences To Attend In 2019 | Marketing Insider Group

Michael Brenner·8 January 2019·Thought Leaders

...Arizona Demand Gen Report’s B2B Marketing Exchange empowers marketers with the latest strategies to implement for the coming year. Held in Scottsdale, Arizona, you can get a reprieve from the Read More...

marketinginsidergroup.com· 112 Shares

The Psychology of Social Proof and Why It Makes Word of Mouth Effective

Posts From Jay Baer·5 January 2019·Thought Leaders

...Massively Grow Your Business without Wasting Money on Ads Join Jay Baer for two special webinars (one for B2B, and one for B2C) on Jan 15, 2019 about how to Read More...

convinceandconvert.com· 250 Shares