How to craft amazing digital products.
Greg Taylor·19 January 2016·Customer Engagement
...The question I’ve been working through for the majority of my professional career is how can we consistently create amazing user experiences?
Creating digital experiences has become a way of life, and I thought it was about time I penned a note about how we approach ‘software experience design’ at Tigerspike, and why it’s been so successful for our teams and clients.
Before we delve into that, did you know that it takes between 100–150ms for your brain to subconsciously register information? You then spend roughly another 50ms processing that information before an event reveals itself in your consciousness.[1]
Now, that is not an awful lot of time to make an impression on someone. If you then consider the brain naturally looks to change focus every 350ms, you’ve got quite a job on your hands to capture and retain people’s attention! Read More...
thedigitaltransformationpeople.com·
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