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5 Steps to get people to show up to your digital transformation
Greg Taylor·12 January 2016·People & Change
...Having the words ‘digital transformation’ in the title of this post feels cliché moving into 2016. However, after years of helping companies on their transformation journey two things remain constant. Firstly, most companies still have a long way to go to realise the true benefits of digital. Secondly, change is hard.  Read More...
 thedigitaltransformationpeople.com· 6 Shares
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Hiring the Right Chief Innovation Officer
Braden Kelley·12 January 2016·Strategy & Innovation
...Every company begins as the nimble startup, organized around the solution to a single customer problem and executing that solution better than anyone else in the market (including the incumbents with deep pockets) But at some point the hunter inevitably becomes the hunted and that nimble startup as it evolves and scales, eventually becomes that more complex (but capable) incumbent. Inevitably it finds itself so focused on capturing all of the business for its existing solutions, that it finds itself at risk of missing the next evolution in customer needs. The companies that last the longest, manage to fulfill existing customer needs with well delivered solutions, and identify new customer needs they can satisfy as customer needs (or wants) continue to evolve. But many companies fail to do so quickly enough, especially in our new reality where it is easier than ever to start and scale a solution around the globe with limited resources. Read More...
 thedigitaltransformationpeople.com· 9 Shares
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Differentiating yourself using a DMP
Miles Pritchard·12 January 2016·Customer Engagement
...There was a time when having a DMP made you different. It was a differentiator in and of itself. It meant you were serious about audience and able to offer proprietary targeting options that nobody else could offer. Those days are coming to an end. As DMP technology is becoming more widely adopted and used, its ability to distinguish your business from your competitors at face value is diminishing. So how do you differentiate yourself using a DMP, and more importantly can a DMP differentiate your business in todays market.            Read More...
 thedigitaltransformationpeople.com· 4 Shares
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Abhinav Darbari·11 January 2016·People & Change
...C Introduction People Transformation is essential and bedrock for managing and driving business transformation and preparing for Digital Transformation. Purpose of People Transformation is to help deliver the improvements and benefits that business seeks for employees: Build their capabilities Increase their capacity Intensify their engagement Develop deeper connections between… Read More...
 thedigitaltransformationpeople.com· 0 Shares