Building, Maintaining Digital Trust & Brand Loyalty: A Three-Step Process

Benjamin Herrmann·4 September 2019·Customer Engagement

...customers. Parallel to these issues, companies are relying more and more on digital channels to connect with their customers and drive B2B commerce. After all, buying online and talking to Read More...

martechseries.com· 10 Shares

A day in the life of… Patrick J. Moorhead, CMO of B2B pricing platform Pricefx – Econsultancy

Ben Davis·29 August 2019·Leading Publication

...Pricefx – a leading cloud SaaS solution for pricing optimization and management for enterprise B2B. Brand marketing is inclusive of advertising, demand generation, public relations, event marketing, website and content Read More...

econsultancy.com· 123 Shares

What the heck are content experiences, and why are we overhyping them? A skeptical riff

Jon Reed·21 August 2019·Leading Publication

...I (mostly) stopped writing about content marketing. Why? I arrived at a fairly clear place in my own thinking. In a B2B context, I believe content marketing is Read More...

diginomica.com· 47 Shares

Technology Aside, Here’s How To Succeed With Digital Transformation – Retail TouchPoints

Rohan Wali·21 August 2019·Customer Engagement

...Investing in digital transformation can be either one of the best or one of the worst decisions your company makes. Whether it’s digital transformation with a B2B e-Commerce Read More...

retailtouchpoints.com· 7 Shares

How to Digital Transform Your Marketing Organization: Interview with CMO Shonodeep Modak

Lee Odden·13 August 2019·Thought Leaders

...aftermarket services where he has architected and led nimble, data-driven global teams to propel portfolio expansion and deliver double-digit returns. At the recent B2B Sales and Marketing Exchange conference, Shonodeep Read More...

toprankblog.com· 83 Shares

5 Types of Talk Triggers for Your B2B Strategy

Jay Baer·11 August 2019·Thought Leaders

...Customer experience is simple, right? Well, theoretically, the delivery of great customer experience is rooted in an easy-to-understand formula: Great customer experience happens when you exceed customer Read More...

cisco.com· 20 Shares

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

Sudipto Ghosh·7 August 2019·Data & Analytics

...and Augmented Reality offer innovative ‘Engagement’ opportunities to every marketer – B2C, B2B, or both. It states – “B2B marketers are swiftly adopting Artificial Intelligence (AI) to power the “Amazon-like” Read More...

martechseries.com· 37 Shares

B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX

Lee Odden·7 August 2019·Thought Leaders

...Next week’s B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the talented brand marketers sharing their insights Read More...

toprankblog.com· 107 Shares

Original research for content marketing – why aren’t more brands doing it?

Barb Mosher Zinck·5 August 2019·Leading Publication

...In the B2B Content Marketing 2019: Benchmarks, Budgets, and Trends-North America report from the Content Marketing Institute it states that the top three goals marketers have achieved through Read More...

diginomica.com· 39 Shares

4 Truths About ABM that You Must Know

Jay Baer·4 August 2019·Thought Leaders

...promote to specific companies instead of wasting time and budget on unqualified or undesirable prospects. Worldwide, B2B marketers say ABM is “extremely” or “very” important to their overall marketing efforts. Read More...

cisco.com· 16 Shares

B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

Lee Odden·31 July 2019·Thought Leaders

...Sales and Marketing alignment is a wonderful and yet elusive thing. Many B2B marketers and sales professionals in particular are in search of leadership, strategy, best practices and Read More...

toprankblog.com· 101 Shares

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Sudipto Ghosh·22 July 2019·Customer Engagement

...Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting- dge Insights, Events, Read More...

martechseries.com· 256 Shares