The blurring lines of Adtech, and why you should be hyper-focussed
Miles Pritchard·19 April 2017·Customer Engagement
...The adtech ecosystem is becoming increasingly convoluted and as a result, it’s getting more and more difficult to identify where one technology platform ends and another one begins. This trend is set to continue as adtech vendors try to grow into new markets, become more diversified, and try to offer their clients a one-stop shop solution. But is this a positive thing? Or is the increasing homogeneity of the adtech space doing more harm than good? Should tech providers be trying to “fill gaps” in their product suite, or should they instead become hyper-focussed on their core competencies? Read More...
thedigitaltransformationpeople.com·
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