Top Posts Curated by The Digital Transformation People Oct 28th to 11th Nov, 2021

Welcome to the latest edition of The Digital Transformation People Community Digest


Making sure you don’t miss out on the hidden gems – great articles, podcasts and videos packed full of insights and knowledge to help you on your personal and digital transformation journey.

Here are our top picks for this edition and you can also access the resource library on demand by joining the community and learning platform. Thank you to everyone who’s thought leadership we’ve included and for those who’ve brought it to our attention.

Top Picks

Friday Fireside Chat Rita McGrath & Ray Wang Full Session

The digital giants are pulling further and further ahead of the rest of us and will eventually reshape our economic future into one of extreme capitalism. R “Ray” Wang an icon of Silicon Valley and author of the new book ‘Everyone wants to rule the world’ anticipates we will have huge data-driven networks, extreme consolidation, extreme investing and extreme monetization. So how do we respond, how do we compete and how do we legislate to harness the power of these new Data Driven Digital Networks (DDDNs) for the good of all?

Any business, start-up or incumbents hoping to be successful in today’s environment needs to understand the context of today and landscape for tomorrow. This is a hugely enjoyable and awe inspiring conversation between two of the titans of modern business strategy. A must watch.
Video 58:04

Digital for the non Digital Executive: An interview with George Westerman

In case you missed this excellent event from MIT, as Senior Lecturer and Principal Research Scientist and author George Westerman explains how managers can make it easier on themselves to explore uncharted digital territory in the quest for development and growth.
One of the biggest sources of disconnect is between business leaders and the IT unit, “digital is fast and our IT unit is slow”, “they get tech, but don’t understand our business,“ or “our CIO should be called the CI-No”. Yet, for all of the times we’ve heard these sentiments, we do not see companies succeed for long at digital transformation without engaging their IT units in the effort.
So, where can you start?
Video: 38:28

Can you innovate while turning around a company? With Hubert Joly former CEO Best Buy & Strategyzer

A phenomenal post from Alexander Osterwalder Co Founder of Strategyzer as he speaks with the hugely experienced Hubert Joly, former CEO & Chairman of Best Buy, author of The Heart of Business and now Harvard Professor as he shares how he worked with people to turn around Best Buy, rather than seeing them as the source of the problem (and firing them).
Expertly facilitated by Nick Himowicz Innovation Consultant at Strategyzer and a really excellent format combining current thinking, research and insights from Strategyzer with practical real life experience from a master practitioner.
Video 54:12

The 2021 State of Digital Transformation: Altimeter

In this year’s State of Digital Transformation report Altimeter the goal was to identify the key differences between the businesses who succeeded at digital transformation, and those who are still struggling. By separating the responses of high performers and average performers, the resort shares the key characteristics of companies that successfully met their transformation goals and the key investments and choices they made to get there.


How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Thank you to Noel Sobelman for sharing this article by Steve Blank. Noel says: ‘Needs-based market segmentation explained through a jobs-to-be-done lens by Steve Blank (with a practical, step-by-step approach from Tony Ulwick and Ted Thayer). An important addition to the innovation toolkit.’

Five patterns of thinking that distinguish great innovators from the rest of us – unSILOed with Greg LaBlanc #61 – Michael Wade

In this episode of Greg La Blanc‘s UnSILOed PodcastMichael Wade Professor of Strategy & Innovation at IMD Business School talks about the five patterns of thinking that distinguish these innovators from the rest of us. He shares how Attention, Levitation, Imagination, Experimentation, and Navigation—make for a fresh and flexible approach to problem-solving. Find out how to free your imagination and detect hard-to-observe patterns. Video 1:02:37

The Exponential Age Will Transform Economics Forever

Shared by John Hagel the Long Read from Wired by Azeem Azhar author of Exponential: How Accelerating Technology Is Leaving Us Behind and What to Do About It. It’s hard for us to fathom exponential change – but our inability to do so could tear apart businesses, economies and the fabric of society.

The People Side of Innovation – a free mini book by Stefan LindegaardStefan Lindegaard is a speaker, strategic advisor and Founder of The Growth Mindset For Shaping he Future. He writes prolifically and produces exceptional content on open innovation and growth mindset. You can connect with him on LinkedIn and he’s kindly shared this pdf here too.

The Burden of Bias: the neuroscience that helps consumers convert

A post by Joe Glover Founder of the hugely popular Marketing Meetup Community. In this session he introduces the Fabulous Kenda Macdonald 😁 Kate is a specialist in Behavioural Marketing Automation a Best Selling Author a Speaker and an Agency Founder

Brains are bad at buying. They struggle to make even the simplest, most logical decisions. When decisions get tough they won’t decide at all, they’ll just grind up and do nothing. So how do you, the nimble marketer, get brains to not only make a decision – but make the right decision?
Podcast: 55:00



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