Those words again, culture and mindset are increasingly recognised as the essential ingredients for success in digital transformation. Plus of course you have to get your strategy right so in this edition we have three excellent articles on strategy from our contributing authors Rod Collins, Frank Mattes and Kevin Adema to help you do just that. And if that’s not enough, scroll down and you’ll find a masterclass from world class strategist Simon Wardley with the complete ‘Wardley Maps’. Read it, savour it and keep the link for future reference.
~ Tim Ellis, CEO and Founder
The Digital Transformation People
A GOOD READ
#Breakthrough: Unleash Your Remarkable Brand Value, Influence and Authority’
By Doyle R Buehler
What’s your digital business advantage? Do you even have one? Have you been trying to make sense of all things digital and how they fit together properly to transform and grow your business?
Whether you are an entrepreneur, a corporate marketing leader, or a CMO or CDO looking for a better way to create transformation across your digital ecosystem, #Breakthrough will provide you with the clear guidance for creating your digital business advantage with usable and practical insights on strategic digital marketing, digital workflows and the mindset and disciplines of digital leadership.
STRATEGY
The Dual Company
By Rod Collins
“How do companies maintain their current business operational efficiencies to sustain short-term profitability while, at the same time, accelerate their innovation efficiencies, which are the foundation for long-term growth? An interesting answer to this dilemma, which has been proffered in two recent books, is to consider creating some form of a “dual company.”
Future Insight: Clarity on where to play and how to win in innovation
By Frank Mattes
“Since (non-incremental) innovation is playing out in a multi-year horizon, companies need to anticipate the long-term future in order to ensure innovation effectiveness. However, this is not easy.”
HOW TO
Why do Agile programs fail?
By Diljeet Singh Saluja
“Most of the agile setups fail due to people having different KPIs to chase. While IT is focussing on mid-term to long-term objectives of building a capability that’s more reliable, maintainable or a scalable solution, business focusses on immediate goals and ends up implementing smart, unmaintainable, adhoc solutions, and development partners (SI) may have completely different goals to achieve.”
Agility: mindset makeovers are critical
By Carolyn Dewar, Sherina Ebrahim and Michael Lurie
“The traditional mindsets of scarcity, authority and certainty no longer fit today’s ever-changing world. They cause us to focus inward and backward, and lose sight of amazing opportunities. Making the three fundamental shifts to mindsets of abundance, partnership and discovery lets us look outward and forward, unleashing the full potential of our people and organizations.”
Is DevOps Agile?
By Sakshi Gaurav
“Short answer, no. Long answer? It gets a little more nuanced, as both DevOps and Agile seek to streamline the development process.”
PEOPLE & CHANGE
Your Digital Transformation Won’t Succeed Without Cultural Change
By Bill Davis
“Why is modifying culture so challenging and what guidance can companies follow to increase the likelihood of a successful cultural change?”
The human touch will elevate organisations in the digital age
By Gerd Leonhard
“Global futurist Gerd Leonhard argues that we can’t digitise humour, dreams, creativity, persuasion, self-consciousness, serendipity, inspiration, compassion, ethics, value sets, imagination or experience. Future-focused organisations should be building their products around these human characteristics and motivating their staff to recognise and foster such abilities — in conjunction with the smart and effective use of technology.”
CUSTOMER ENGAGEMENT
The new face of digital strategy
By Kevin Adema
“Do something new. Because what’s being done, just isn’t working. Brands are only successful in today’s digital world if they embrace a customer-centric, analytic 3.0 strategic approach and philosophy towards their desired target audiences.”
Mark Ritson: The first rule of marketing is you are not the customer
“The more market-oriented a manager and the company she works for is, the faster it will grow, the more profit it will make and the more successful its new innovations will be. It turns out knowing you’re not the customer bestows massive marketing advantages.”
TECHNOLOGY
Which technologies will power your business tomorrow?
By Philippe Vannier
“The future will be driven by data and powered by AI and Cloud, with Quantum and High-Performance Computing making the once impossible possible. Companies need to understand technology today to survive and thrive tomorrow.”
If Your Data Is Bad, Your Machine Learning Tools Are Useless
By Thomas C. Redman
“Poor data quality is enemy number one to the widespread, profitable use of machine learning. While the caustic observation, “garbage-in, garbage-out” has plagued analytics and decision-making for generations, it carries a special warning for machine learning.”
Graphene
By Frédéric Borne
Imagine what we could do with computers that are 1,000 times faster and use just 1% of the power of computers we use today.
TALENT
Redefining Talent Development with Digital Collaborative Learning
By Devika Maini
“In today’s competitive market, it is not feasible to work without collaboration and a network of teams. While learning is the core attribute of a learner, building an association by developing people’s network that can harness learning in a collaborative manner is the need of the hour.”
LEADERSHIP
Jack Welch: What is the Role of a Leader?
“Advice from one of the greatest business leaders, Jack Welch, former CEO of GE General Electrics”
Jeff Bezos Banned PowerPoint in Meetings. His Replacement Is Brilliant
“In his 2018 annual letter, Amazon founder and CEO Jeff Bezos repeated his rule that PowerPoint is banned in executive meetings. What Bezos replaced it with provides even more valuable insight for entrepreneurs and leaders.”
“In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate.”
~ Jeff Bezos, Founder of Amazon
IN CASE YOU MISSED IT
Wardley Maps
From Simon Wardley, Specialist in situational awareness, doctrine and gameplay. Advisor to Governments and Global corporations. Speaker and advisor at the Leading Edge Forum.
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