Why Should the CEO Lead Social Business?
Simple answer: Your business, market, and employees want and need the CEO to lead by example. "If your actions inspire…
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Social Media
Becoming A Social Business
I saw an interesting stat the other day. Apparently, 40% of marketing leaders feel social…
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Thoughtful marketing. An alternative to pushy PR and nonpersonal social media messages
Earlier this year I wrote about the lack of safety in online dating. I think…
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The ‘right or wrong’ with technology and the connected world
A couple of days ago I had a chat with an acquaintance about technology and…
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Why we post – global anthropology and social media study
A couple of weeks ago I started the online course ‘Why We Post‘ with, UCL, University…
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Understanding the Instagram algorithm and what it means for your brand
If Instagram was a country, it would be larger than the US and UK combined.…
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9 Best Tools to Manage Social Media Posts
Savvy social media marketers are a force to be reckoned withWe’re always tweeting, posting, writing, sharing, creating,…
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#CustomerExperience – Are you getting it right?
Picture this: It’s July and you’re about to jet off on that holiday you’ve been…
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"Social Media" Needs a Rebranding
Over the past decade, with the rise of social media as a marketing channel, B2C marketers…
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Should CEOs Be On Twitter?
I wish I could say I had an excellent start to this year, but a…
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The Biggest Social Marketing Mistakes Your Company is Making
The following is the transcript of a Q&A between the University of Vermont Continuing & Distance Education…
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How to Justify the Social Business Investment
Many organizations are in need of a simple, practical ROI framework for social business. Firms that have…
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