Sampling: A Primer
Though it doesn’t get a lot of buzz, sampling is fundamental to any field of…
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Marketing Analytics
Anyone Can Do Marketing Research
I sometime hear people say that Marketing Research is easy now with all the new…
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Marketing Mix Modeling: What’s It All About? – A Discussion with Professor Mike Hanssens
Marketing Mix Modeling is one of those things many of us talk about but few…
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Preaching About Primary Research
If marketing researchers disregard primary research, they're going to be punished. Data, data, everywhere, Nor any drop to…
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Charter for Digital Business Transformation
Digital Business Transformation describes the use of Next Generation Enterprise (NGE) Digital Business Models and…
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Science and Pseudoscience in Marketing Research
Politicians and scientists often make dramatic claims and hurl accusations at one another regarding how…
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Why Worry About Data Quality?
A good data analyst may seem like a pretty neurotic person to everyone else. Why do…
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Marketing Scientists: The Last Neanderthals?
I’ve never been entirely comfortable with the term marketing science since it may suggest to…
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Taking Quantitative Marketing Research to a Higher Level
Quantitative marketing research is just cross tabs and t-tests, right? Nope. Not even close. …
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Why I am not afraid of the machines
I’m not afraid of machines taking my job away. Here’s why. I’m a marketing researcher…
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What is Structural Equation Modeling?
Structural Equation Modeling (SEM) is an extremely broad and flexible framework for data analysis, perhaps…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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