Random Thoughts on Marketing Research, Statistics and Data Science (July 11, 2018)
My opinions. Nothing more. Different AI will find different patterns in the same data, as will…
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Marketing Analytics
Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)
My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it…
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Random Thoughts on Marketing Research, Statistics and Data Science (June 12, 2018)
My opinions. Nothing more. What real evidence do we have regarding the effectiveness our organization’s marketing?…
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Introducing Data Liquidity, a new concept in data management consultancy
Most of the conversations I have today with clients begin with a statement of fact…
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Big Data: Promises, Challenges and Threats
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks…
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Quant Essentials: Research Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
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How To Lie With Numbers
It takes less effort to lie without numbers, but there are now more numbers and more…
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The Bigger They Are, The Harder They Fall: Pros and Pitfalls of Multi-Country Research
I've been heavily involved in international marketing research since the '90s. Here are some of the…
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Survey Research Analytics
Marketing researchers are leaving a lot of black gold in the ground these days. Nowadays, advanced…
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Speech Analytics Market to reach $1.6Bn by 2021
What is Speech analytics? Speech analytics is the method of analyzing call recordings to collect…
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What Is Conjoint Analysis?
Conjoint is another of those things everyone talks about but many are confused about… Say, you’re…
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