What design, brand and logos have to do with your digital survival
Last week an executive at a sizeable UK business told me “We’ve just done a…
thedigitaltransformationpeople.com
Featured
Getting organisational buy-in for marketing success
There appears to be a growing challenge for brands as to what and how marketing can help meet their…
thedigitaltransformationpeople.com
Tech conferences, events and shows to attend in 2019
The year 2019 is looking particularly ripe with opportunity when it comes to tech conferences,…
thedigitaltransformationpeople.com
Artificial Intelligence impacts healthcare and helps enrich mental wellbeing
Artificial Intelligence is one of those buzzing technologies which are quickly spreading across the world.…
thedigitaltransformationpeople.com
A propitious four-star Amazon clicks-to-bricks experiment
This past week I had the opportunity to visit the new Amazon Four-Star physical retail…
thedigitaltransformationpeople.com
Can consultants do more to remove the confusion surrounding transformation?
You would think there would be a greater sense of urgency. After all, latest estimates…
thedigitaltransformationpeople.com
The three focus areas for a successful digital transformation
In this article, I discuss the three focus areas for a successful Digital Transformation. It…
thedigitaltransformationpeople.com
What Are Case Studies?
Case studies are frequently cited in the business media and blogosphere. Typically, few details are…
thedigitaltransformationpeople.com
What happens to businesses that don’t digitally transform?
Governments are claiming they have digitally transformed. The reality is that they have mostly digitised…
thedigitaltransformationpeople.com
Trustfulness and professionalism
Last week, I took part in two events at the Institute of Chartered Accountants in England…
thedigitaltransformationpeople.com
How to use stakeholder events to drive change
Fortune-changing initiatives don’t have to come from your boardroom, but even if your organisation is…
thedigitaltransformationpeople.com
Why experiment?
Marketing research is fundamentally about observing, quantifying, understanding and predicting consumer behaviour. Though it may…
thedigitaltransformationpeople.com