Digital transformation and B2B
A lot of conversations about digital transformation today are about B2C businesses. But it’s a…
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Customer Experience
Digital transformation in Gulf countries – driving consumer experience
The Gulf region is spearheading an extensive digital revolution with a steadfast focus to transform…
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The B2B customer experience in 2019
Whenever we start a conversation about customer experience, it seems like it’s B2C that gets…
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Smart Store Can You SEE Me Now?
Frictionless secure commerce coupled with immersive customer experiences have been on my mind for some…
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Bringing Disney to the building site
I’ve recently returned from 2 weeks’ holiday at Disney in Orlando. Courtesy of having an 11…
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In Praise of “De-Automation” in Social Business
When is the last time you called a company and a real human answered, with…
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Digital Marketing is sick. Who’s going to take the blame?
Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement…
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Augmenting Lawyers with Robots
‘Innovate or Die’ is a phrase that definitely applies to the legal sector and we…
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Telecom: Customer Experience is The Key to Success
It can without a semblance of doubt be said that the digital transformation is currently…
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Improving the B2B Customer Experience
Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C,…
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Creating Customer Constellations – Episode 3: Developing Your Constellation Strategy
The Customer Constellation Model – Recap. In my first article, I set out the key components…
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Industry 5.0 – Next Generation Customer Experience Redefined?
We are living in a world where every other organization on the planet is striving…
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