Creating Customer Constellations
Modern customer engagement strategies tend to focus on ‘owning’ a customer, or at the very…
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Customer Centricity
Seamless Customer Experience for Telcos: A Practical Approach
In this age of data and convenience, customers across the globe are getting used to…
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Customer Experience powered by Human Analytics
In today’s dynamically changing technology-driven world, digital penetration is playing a key role in revolutionizing…
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How psychometric profiling can help banks double their digital marketing efficiency
In most countries, we see the same trend at retail banks — fewer trips to…
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Is ‘Customer Centricity’ getting lost in the ‘Digital Din’?
Before we look at customer centricity, let me start with a quote from a great…
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What Generation Z can teach you about Marketing
Teenagers are complicated. Our next generation of consumers is a hormonal, exam-laden bunch. They’re fearful…
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AI’s Potential for Transforming the B2B Customer Journey
Creating a seamless, personalized, and frictionless customer journey is one of the top-most priorities for…
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Managing Customer Experience vs. Expectation in the Digital Age
Before the internet and social media became such significant parts of customer experiences, people who…
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How to Create a Customer Experience Led Strategy
One of the most famous quotes in business and the core sentiment is as true…
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5 Ways Psychometrics Can Help Deliver An Outstanding Digital Banking Experience
As consumer expectations towards their digital user experience are increasing, banks are striving to provide…
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5 Strategies for Mid-size CPA firm websites to drive revenue.
I consult with managing partners in mid-size CPA firms, those with 15-100 staff. I often ask…
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Numerous reasons why Digital Transformation fails
Most organsiations have by now realised digital transformation is essential to their success. But many of them forget…
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