The North Star of Digital Transformation: Why Data-Centricity is the Ultimate Approach for the Modern Enterprise
Sailing through treacherous waters without a compass is a risky endeavour doomed to fail. Many…
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Customer Centricity
Customer’s Experience And The Role Of The Board In Driving Digital Transformation
This is a call for every executive, every board member, every consultant, and all change…
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Digital transformation execution for Tours, Activities and Attractions operators
If you are involved as an operator large or small in the fast-growing, rapidly changing…
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Restoring the promise of social media
Social media platforms are powerful because they tend to be monopolies. As pointed out in…
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Digital Marketing is sick. Who’s going to take the blame?
Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement…
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Augmenting Lawyers with Robots
‘Innovate or Die’ is a phrase that definitely applies to the legal sector and we…
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How To Sell Professional Services Today – Part 5
Selling professional services is ultimately about getting the right client to say yes to your…
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Improving the B2B Customer Experience
Business-to-business corporations, or B2B, don’t often focus on individual customers. A business-to-customer corporation, or B2C,…
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Creating Customer Constellations – Episode 3: Developing Your Constellation Strategy
The Customer Constellation Model – Recap. In my first article, I set out the key components…
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Industry 5.0 – Next Generation Customer Experience Redefined?
We are living in a world where every other organization on the planet is striving…
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Case Study: Avast – Customer Experience-led Strategy
Avast is the global leader in next-gen cybersecurity products for consumers and businesses, operating across…
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Creating Customer Constellations – Episode 2: Creating Bright Stars
In my previous article, I set out the Customer Constellation Model which can be used…
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