Why content is about quality over quantity
76% of B2B companies say they are going to create more content over the next…
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Content Marketing
MR Realities: Thinking Mistakes Marketers Make – An Interview with Terry Grapentine
All the data and fancy analytics in the world won't help you if you can't…
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Why content marketing probably won’t work for you
I myself love content marketing. I love the concept of content as a bridge between…
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Stop jamming the same content down everyone’s throats. Think about personalization, Marketers.
Forbes magazine and Price Waterhouse Coopers just completed a study on 'Leading With Customer-Focused Content,' which on…
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Beware the content marketing monster
This may seem self-defeating coming from someone who uses words for a living, but here…
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Still Waiting On Content Marketing? Here’s The Revenue You’re Losing
Don't have a Content Marketing plan yet? Then you're likely losing out on a big chunk…
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Yes, content marketing can work. And yes, most CMOs are utterly clueless about that.
Take a look at the graphic above. It's from research done by Marketo and Moz…
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Content Marketing's Moment of Despair: Hype or Hope?
Storytelling to evoke emotion at moments of key impact is not a new phenomenon in marketing.…
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Spread the love, keep the loathing on hold…
When you think about advocacy marketing, a brand like Apple springs to mind. Not only…
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Creating Original, Relevant Content
Creating original content is imperative to building audience, growing reputation and earning an authoritative voice in…
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