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The ability of an organization to achieve digital literacy – the ability to use digital technology, communication tools or networks to locate, evaluate, use and create information – is the responsibility of the CEO (definition: Digital Strategy Glossary of Key Terms).
In order to achieve digital literacy, the CEO must represent competency, usage and the ability to lead and engage in the transformation to enable new types of innovation and creativity in a particular domain, rather than simply enhance and support the traditional methods (Digital Literacies).
“…maturing digital businesses are focused on
integrating digital technologies, such as
social, mobile, analytics and cloud, in the service of transforming how their businesses
work.” MIT Center for Digital Business and
Digital Transformation Statistics
- 51% of senior executives believe it critical to implement digital transformation in the next 12 months.
- 27% of senior executives rate digital transformation as now being “a matter of survival.”
- Executives estimate that, at best, their companies are 25% of the way toward realizing the end-state vision for their digital programs. And 33% of organizations see digital transformation as a huge challenge.
- Over half (52%) of senior executives cite a lack of familiarity with technology to be a barrier to digital transformation.
- 76% of marketers think marketing has changed more in the past two years than the past 50.
The CEO stands for the power of the present
(and the past), the CDO stands for the opportunities of tomorrow.
- Be nimble, be quick and ground your decisions in data. Foster a culture of informed decision-making that is agile, responsive and focused on customer needs. Set a pace that is aggressive and obsesses about customer experience.
- Embrace the digital ecosystem. Extend your network of people, tools, technologies and ideas in a way that helps to positively shape the digital journey of the organization. In a rapidly expanding space where new, faster and better are the norm, an open and engaging disposition/posture is essential.
- Avoid paralysis and get things done. The CEO in collaboration with his or her digital team (CDO, CIO, CMO and others) must focus on both the short term wins and long term strategy. Incremental wins along the path to significant digital changes will assist to build momentum and buy in from the organization and employees.
Socially Savvy helps organizations utilize social media to drive business results and is a premier partner in the activation, measurement and leadership of social business programs.
Contact us directly at firstname.lastname@example.org if you are interested in discussing our content creation workshop or employee social business activation program.
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