Launching App for The Royal College of Physicians of Ireland: Lessons in Tactical Transformation

Launching a New App for The Royal College of Physicians of Ireland: Lessons in Tactical Transformation

I’m beyond pleased to reveal that we have worked with The Royal College of Physicians of Ireland (RCPI) to launch a new mobile app helping trainee clinicians take control of their learning experience to become world-class physicians, marking a key milestone in our digital transformation partnership.

The app is already empowering busy medics to keep on top of their training and continuous personal development requirements amid busy schedules and time required in clinical environments.

Bringing together the extensive services offered by RCPI to their users in a single place with quick secure access avoiding the need to repeatedly log in, users can seamlessly access learning materials on the go, book onto courses and events and network with other medical professionals from the same disciplines.

RCPI is one of Ireland’s most prestigious medical training organisations, helping doctors to become world-class specialists since 1654, and it’s a real pleasure to see them hitting the headlines with this announcement and reaping the benefits of practical digital transformation.

The app launch marks an important milestone in an ambitious digital transformation projectfor RCPI, designed to further engage its existing membership and extend its reach into overseas markets.

Working closely with RCPI’s teams, Discerning Digital has already delivered complex system integration to power RCPI’s digital ambitions, including the achievement of Single Sign On, enabling members to login only once to access multiple digital services, get greater personalisation and make crucial time savings.


A bespoke data processing tool has transformed how RCPI manages multiple data flows, system integrations and vendors, and saved the business in excess of €30k annually with automation.

A new mobile-first website supports medics on the move to book courses, access journals, join physician networks and register for events on their choice of device.

The launch of the RCPI app is a great moment for us and for our members. They told us they needed better access to our services that make them world-leading clinicians, and they needed the flexibility to work when they could, wherever they were. The RCPI app helps them do this and more. Discerning Digital has been a committed and insightful partner and we’re looking forward to the next stage of our transformation, as RCPI continues to grow as a global business.
RCPI Deputy Chief Executive, Joanna Holly

I commend RCPI for taking such a proactive approach to digital transformation, and having the foresight to invest in understanding what their members need, and creating the digital products to help them become better physicians.

This latest announcement reinforces my belief that digital transformation should be founded in practical execution, with the aim of becoming leaner, faster and more customer-centric. It’s as simple and as difficult as that.

Breaking down digital transformation into tactical projects with key milestones is the most effective way to see rapid change, get and keep board and organisational buy-in and get closer to your customers.

Arrange a Conversation 


Article by channel:

Read more articles tagged: AI, Automation, Featured, Mobile