Content Marketing Has Biggest Share Of 2016 Social Marketing Spend In B2B Industries
This is an excerpt from the latest Socialight Insights Report: 2016 B2B Social Marketing Budget Trends.…
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Customer Engagement
The Destructive Use of Periscope Concerns Us All
Last week in Sweden the privacy and harassment issues associated with the app Periscope were raised.…
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Memes and Millennials. The ultimate inspiration to make Super Bowl commercials go viral?
In the 1997 movie Men in Black, agent Jay (Will Smith) cannot believe that agent…
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Video: How Digital Marketing Creates Sales Funnel Velocity
When The Right People Are Ready, They Move Quickly Read More
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Video: Can Service Pros Over 40 Succeed In Digital?
You Don’t Need To Be A Digerati To Master Digital Marketing Read More
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How to Create a Segmentation Strategy in Account-Based Marketing
A segmentation strategy has been a necessity of marketing plans for decades. A segmentation strategy…
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Why Segment?
Marketers need to segment. We have to find the most profitable consumer groups for our…
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Buyer Personas : An Analytical Archetypal to Improve Your Business
Success in IT sales and product development comes from a deep understanding of your customers.Your…
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Why Choosing MarTech is Like Selecting Wine
Marketing technology, aka MarTech, is all the rage, the new black, and the must-have resource…
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The First-Ever Account-Based Marketing Framework: Extending from the Buyer’s Journey to the Customer’s Journey
It seems like every time I write something about account-based marketing (ABM) it’s the “first-ever.”…
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Video: Do You "Get" Digital Marketing?
How This Strategy Empowers Service Firm Growth Read More
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