MR Realities – “Social Media: Promises, Challenges and the Future”

Everyone talks about Social Media, but there are many questions about what it can actually do for marketers. MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of topics important to marketing researchers with special guests.  We ask our guests questions you would want to ask, the way you would ask them, not just what we’re interested in.  And, we let our guests speak for themselves even when we disagree.

To help us come to get our heads around Social Media, we’ve invited a true authority in the field, Professor Raoul K├╝bler, to join us in this installment of MR Realities.  Raoul is an expert in advertising and corporate communication, not just a blogger with an opinion.  He develops and uses content analysis algorithms to determine the impact of different communication approaches on marketing metrics such as brand equity, sales, and market share.

The results of his research help managers to design better and more effective communication. His research focuses on a wide range of corporate communication activities such as traditional advertising, product placement, crisis communication and product recalls.

We think you will find the podcast insightful, useful and enjoyable! It’s audio only and no registration is necessary – just click the image below:



Below are links to the other podcasts we’ve done so far:

“Data, Analytics and Decisions: Rhetoric versus Reality” (Professor Koen Pauwels, Ozyegin University and  University of Groningen)

“Data Science Uses, Excuses and Abuses” (Eric King, The Modeling Agency)

“Will you still need me?  Marketing to Seniors” (Professor Florian Kohlbacher, Xi’an Jiaotong-Liverpool University)

“The Coming Deluge of Analytics Malpractice” (Randy Bartlett, Blue Sigma Analytics)

Semiotics: The Problem Child of Qualitative Research” (Sue Bell, Susan Bell Research)

Tips for Marketing Researchers, Young and ‘Old’” (Professor John Roberts, University of New South Wales)

“When Bringing Technology To MR Is No Longer About Being MR Driven” (Greg Armshaw, marketing technologist)

“Thinking Mistakes Marketers Make” (Terry Grapentine, Grapentine Company)

“When Everyone is a Single Child??” (Kevin Lee, China Youthology)

“Is There Too Much Gloom and Doom About MR?” (David McCallum, Gordon & McCallum)

“AI: Reality, Science Fiction and the Future” (Mei Marker,

“Conjoint Analysis: Making It Work For You” (Part 1) (Terry Flynn, TF Choices LTD)

“Conjoint Analysis: Making It Work For You” (Part 2) (Terry Flynn, TF Choices LTD)


Kevin Gray is president of Cannon Gray, a marketing science and analytics consultancy. Dave McCaughan is both the Storyteller at Bibliosexual, his consultancy on bringing people, media and marketing together and Chief Strategy Officer at, an about to be launched marketing consultancy.


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