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How to improve customer experience, enhance security, and unlock greater insight into consumer behaviour. In our latest GDS Video Snack, from MeetTheBoss TV editor Adam Burns discusses the virtues of IAM.
With recent high-profile information security breaches featuring some form of credential theft to enable abuse of privileged accounts, it is not surprising that identity and access management – IAM – is now a top security initiative.
And while there are challenges in getting a unified, organisation-wide identity management strategy in place, it can unlock major opportunities for the business IF you see it as more than just security. IAM can now improve the customer experience, enhance security, and unlock greater insight into consumer behaviour.
The relationship between organizations and their customers today hinges around identity. It helps to create an integrated and consistent experience across physical and digital channels. When the fundamentals around regulatory requirements, and data privacy and security are in place, a good consumer-oriented IAM solution can focus on the business client relationship.
As Gartner says: Identity and access management is modernizing by embracing the “three Bs”: business-centric solutions, bimodal architecture and behavioural-analytic approaches.
And the IAM providers and customers we talk to insist the key recommendation when shopping for the right IAM proposition for your company is to ensure the IT security team works really closely with marketing and digital. That way they’ll get the 3 big promises of IAM: single sign-on, a great UX, and strong authentication and risk management.
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