Running into the Nike house of innovation future of retail
The future of retail includes digitally supported leadership branding coupled with hyper-personalized immersive consumer experiences.…
thedigitaltransformationpeople.com
Customer Engagement
Alcohol brands: how to engage millennial consumers
Global whisky sales are predicted to grow to $7.4 billion in the next 5 years.…
thedigitaltransformationpeople.com
When it’s good for a brand not to be liked by everyone
I heard an interesting comment the other day. “The trouble with the UK”, it said…
thedigitaltransformationpeople.com
A happy, uncertain, risky, promising, disruptive, prosperous 2019!
Welcome to an uncertain and conceivably risky 2019. Despite multiple global hints of slower growth, I…
thedigitaltransformationpeople.com
The case for brand-led business transformation
A survey last April by Forrester of over fifteen hundred “business and technology decision makers” revealed some…
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What design, brand and logos have to do with your digital survival
Last week an executive at a sizeable UK business told me “We’ve just done a…
thedigitaltransformationpeople.com
Getting organisational buy-in for marketing success
There appears to be a growing challenge for brands as to what and how marketing can help meet their…
thedigitaltransformationpeople.com
A propitious four-star Amazon clicks-to-bricks experiment
This past week I had the opportunity to visit the new Amazon Four-Star physical retail…
thedigitaltransformationpeople.com
Social Media’s Missed Opportunity Part II: Restoring the Promise
Social platforms are powerful forces because they tend to be monopolies. As pointed out in…
thedigitaltransformationpeople.com
Restoring the promise of social media
Social media platforms are powerful because they tend to be monopolies. As pointed out in…
thedigitaltransformationpeople.com
Questioning the nature of research
Research plays a vital role in my brand-led business transformation programme. I’ve said many times before you…
thedigitaltransformationpeople.com