Why content is about quality over quantity
76% of B2B companies say they are going to create more content over the next…
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Customer Engagement
Optimising content for mobile
How do you optimise your content for the mobile channel? At the recent CMO Digital…
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How a Digital Transformation Can Improve Customer Experience with Big Data
Do you know what your customers want when they visit your website? And do you…
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Is marketing all about the tools?
Is marketing now all about the tools? Are they all-important? Well, yes… and no. At…
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4 Tech Trends Shaping Customer Service in 2016 and Beyond
Even though tech and customer expectations shift over time, causing changes in customer service, the…
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MR Realities: Thinking Mistakes Marketers Make – An Interview with Terry Grapentine
All the data and fancy analytics in the world won't help you if you can't…
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Stop vomiting back your buzzwords as “core values”; It misses the point.
There are a lot of tremendously fraught things about the idea of "company culture" or…
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Why content marketing probably won’t work for you
I myself love content marketing. I love the concept of content as a bridge between…
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Marketing: Focus LESS on campaigns, MORE on adding real value
"I don't have time for that! We're launching a new marketing campaign this week". I've worked…
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Stop jamming the same content down everyone’s throats. Think about personalization, Marketers.
Forbes magazine and Price Waterhouse Coopers just completed a study on 'Leading With Customer-Focused Content,' which on…
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Is there anything more worthless than the Twitter/LinkedIn Auto-DM?
Been doing more Twitter Chats recently -- which are actually kind of cool for meeting…
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