Buzzwords and cliches aside, why is storytelling important to companies?
I've written before about the general power of storytelling -- to leadership efforts, for example,…
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Customer Engagement
Burn the damned marketing manual !
I’m looking for the marketing manual - so I can burn it. I have been using…
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MR Realities – “Social Media: Promises, Challenges and the Future”
Everyone talks about Social Media, but there are many questions about what it can actually…
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Digital Communications: An Asset Oft Overlooked
Strong digital communications are often the primary factor that differentiates leading corporate brands from their peers.…
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Amazon Changes Everything in a New Way
The arrival of the Internet began major disruption to decades old methods of consumer packaged…
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The ultimate power couple – A marriage of the CIO and CMO.
After spending a considerable amount of time at CIO and CMO summits over the past…
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Humanizing Digital: How CMO’s Put A Face to Their Products
In our latest GDS Video Snack, Shawna Ryan, Editor at Meet The Boss TV, asks…
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Oreo’s Recipe For Online Search Optimization
Oreo cookie lovers appreciate a good milk dunk, and the company’s eCommerce Director says when…
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“How Brands Grow” …By Using a DMP
A few weeks ago I was referred to a book called “How Brands Grow” which…
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Marketing: Focus LESS on campaigns, MORE on adding real value
"I don't have time for that! We're launching a new marketing campaign this week". I've worked…
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Embrace the hate: why apathy is marketing kryptonite
Good marketing doesn’t always mean getting people to like you, argues MeetTheBoss TV’s Ben Thompson.…
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