When “Employer Branding” isn’t helpful
It’s funny how the conversations I have with businesses adopt clear seasonal themes. It may…
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Customer Engagement
Amazon is coming to eat your lunch: Here are eleven ways to fight back
If you are a small brand selling on Amazon – brace for impact. Amazon is…
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Enduring brands require analytics to grow
Featuring in over a half dozen global retail influencers lists, Tony D’Onofrio leverages his extensive…
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How to achieve the brand authenticity you need to succeed in the digital economy
In a great article on City AM early last year, Luke Graham talked of a subject that…
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RetailROI and the essential retail technologies of 2019
Each Saturday just prior to the January NRF Big Show, retailers, industry analysts and solutions…
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A tale of disruption, innovation, training and content marketing in the digital revolution
If you are used to my other content you’ll know I work with senior management…
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Rethinking and redefining your USP
This article is a combination of two lectures that I gave a few weeks ago:…
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Alcohol brands: how to engage millennial consumers
Global whisky sales are predicted to grow to $7.4 billion in the next 5 years.…
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When it’s good for a brand not to be liked by everyone
I heard an interesting comment the other day. “The trouble with the UK”, it said…
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The case for brand-led business transformation
A survey last April by Forrester of over fifteen hundred “business and technology decision makers” revealed some…
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What design, brand and logos have to do with your digital survival
Last week an executive at a sizeable UK business told me “We’ve just done a…
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