Shopper Research – What’s It Really All About?

Everyone talks about shopper research but even veteran marketing researchers are sometimes confused about what it is. MR Realities is series of podcasts in which Dave McCaughan and I discuss a wide range of topics important to marketing researchers with special guests. We ask our guests questions you would want to ask, the way you would ask them, not just what we’re interested in. And, we let our guests speak for themselves even when we disagree.

For this installment of MR Realities we’ve invited Mike Anthony of engage ltd, a veteran of this space who isn’t at all confused about shopper research. In this lively and informative discussion, Mike gives us a close look at shopper research, where it came from and where it’s headed, as well as the things you most need to know about it…including common misconceptions.

Below are links to the podcasts we’ve done so far including our discussion with Mike. They’re audio only and no registration is necessary:

Kevin Gray is president of Cannon Gray, a marketing science and analytics consultancy. 

 

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