Coping in a Post-Truth World
Definition: Post-Truth; A phenomena found “after the continuous use of facts & experts derived from “for hire”…
thedigitaltransformationpeople.com
Data & Analytics
Hard Hat Stats: Some bad habits we’ve gotten ourselves into (Part 3)
Random thoughts on questionable thinking, habits and practice in marketing research. I'm tongue-in-cheek in places…
thedigitaltransformationpeople.com
Hard Hat Stats: Some bad habits we’ve gotten ourselves into (Part 2)
Random thoughts on questionable thinking, habits and practice in marketing research. I'm tongue-in-cheek in places…
thedigitaltransformationpeople.com
Segmentation: What it is and What it does
“Segmentation” will ring a bell with most Marketing Researchers but it can mean different things…
thedigitaltransformationpeople.com
Data Analytics for better revenue assurance
Electric, gas and water utilities are stepping up research into ways to protect revenues and…
thedigitaltransformationpeople.com
Hard Hat Stats: Some bad habits we’ve gotten ourselves into (Part 1)
Random thoughts on questionable thinking, habits and practice in marketing research. I'm tongue-in-cheek in places…
thedigitaltransformationpeople.com
Time Series Analysis: A Primer
Time series analysis is a family of tools too often overlooked by Marketing Researchers and…
thedigitaltransformationpeople.com
Practical Questionnaire Tips
Myths and misperceptions -"Survey research is easy. Anybody can do it." This is a misperception that…
thedigitaltransformationpeople.com
Disrupting B.S.
Phony innovation holds back true innovation by distracting us, wasting our time and squandering budget. …
thedigitaltransformationpeople.com
MR Realities – “Conjoint Analysis: Making it Work for You”
Of the advanced methodologies we use in marketing research, conjoint may be the most talked…
thedigitaltransformationpeople.com
MR Realities – "Conjoint Analysis: Making it Work for You"
Of the advanced methodologies we use in marketing research, conjoint may be the most talked…
thedigitaltransformationpeople.com