Data & Analytics

Why experiment?

By Kevin Gray

Marketing research is fundamentally about observing, quantifying, understanding and predicting consumer behaviour. Though it may…

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Causation in a Nutshell

By Kevin Gray

Every move we make, every breath we take, and every heartbeat is an effect that…

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Self-service BI is a myth

By Kenneth Gustin

Face it.  It’s not a thing.  Or, at least the way the concept is spun,…

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Analytics tool selection made easy!!

By Sandeep Raut

Almost every large organization today is jumping onto the analytics bandwagon.  Given the continued presence…

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