Making customized research a priority
Imagine a world where marketing researchers have never designed a Usage and Attitude (U&A) study,…
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Data & Analytics
Why experiment?
Marketing research is fundamentally about observing, quantifying, understanding and predicting consumer behaviour. Though it may…
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Why Qualitative Research?
In the era of big data, AI, machine learning and Bayesian statistics, why would we…
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Why Primary Research?
Primary studies have always been a strength of marketing research. Many younger marketing researchers, however,…
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What is Multilevel Modeling?
Multilevel models are known by several monikers, such as hierarchical linear models, mixed models and…
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Why Research Is Hard…And What To Do About It
Many marketing researchers will confess that our industry has never been very adept at marketing…
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12 Questions for Marketers
Though marketing has changed in many respects in the past decade or so, people are…
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The Role Of Surveys In Today’s MR – A Discussion with Jonathan (JD) Deitch
If you’re like me, you’ve probably heard that surveys can’t be trusted or that they’re…
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Data Science: Spread Too Thin?
An unambiguous and universally-accepted definition of “data science” remains elusive but, generally speaking, it refers…
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What a Customer Data Platform can do for your business
Whether you’ve established a proper system or not, data is flowing in, and it’s ripe…
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How Real-Time Analysis Can Transform Your Business
Data is becoming increasingly important for many different industries, businesses and operations — and it…
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