Marketing Analytics: Measuring Corporate Communications with Looker
Tamara Ford John, Corporate Communications I’ve always preferred words to numbers. I’ve fallen asleep with…
looker.com
Data & Analytics
Introduction to Digital Marketing Analytics for Law Firms
Analytics is the science behind the art of digital marketing and is an invaluable part…
natlawreview.com
Marketing Analytics Company Leaks Deep Profiles of Entire Ecuador Population
The entire population of Ecuador has been impacted by an open database on an unsecured…
threatpost.com
WNS Marketing Analytics Hackathon: Top 3 Inspiring Winning Solutions
Overview Here’s a unique data science challenge we don’t come across often – a marketing…
analyticsvidhya.com
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with…
martechseries.com
Boost Your Business by Leveraging Marketing Analytics
Once upon a time, marketers would spend all of their time creating and sharing promotional…
elegantthemes.com
What is Cluster Analysis?
Practically anyone working in marketing research and data science has heard of cluster analysis, but…
thedigitaltransformationpeople.com
What are “Finite Mixture Models?”
Many marketing researchers and data scientists may have heard of finite mixture models (FMM) but…
thedigitaltransformationpeople.com
5 Trends Marketing Analytics Companies Should Be Preparing For
Rahul Budhraja, Co-Founder and Managing Partner, Analytic Edge, talks about some interesting topics that keep…
martechadvisor.com
AI Machine Learning Marketing – Analytics Jobs
With regards to business programs of machine learning, advertising is usually close to the roof…
analyticsjobs.in
Start Improving Your ROI on Your Marketing Analytics Investment
There is definitely a need for a solid marketing analytics lead on any marketing team.…
linkedin.com