How are AI, Big Data, and advanced analytics transforming the eCommerce industry in Gulf countries?
Big Data, Artificial Intelligence, and Data Analytics are the hottest emerging trends right now. These…
thedigitaltransformationpeople.com
Data & Analytics
Some marketing science case studies
Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…
thedigitaltransformationpeople.com
Quantifying qualitative
WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus…
thedigitaltransformationpeople.com
Psychometrics: Some Basics
Most of us working in marketing research and other social and behavioral science fields will…
thedigitaltransformationpeople.com
Beyond Modeling 101
Anyone working in marketing research or data science has had some exposure to statistical modeling.…
thedigitaltransformationpeople.com
What is Cluster Analysis?
Practically anyone working in marketing research and data science has heard of cluster analysis, but…
thedigitaltransformationpeople.com
What are “Finite Mixture Models?”
Many marketing researchers and data scientists may have heard of finite mixture models (FMM) but…
thedigitaltransformationpeople.com
What is Item Response Theory?
Some marketing researchers and data scientists are quite familiar with Item Response Theory (IRT) but…
thedigitaltransformationpeople.com
10 Enterprise Analytics trends to look out for in 2019
Today’s intelligent world requires more from businesses then they have ever had to deliver. Prioritizing…
thedigitaltransformationpeople.com
The importance of clean data for business success
Most of the strategic decisions businesses make in the 21st century use large data sets…
thedigitaltransformationpeople.com
We got it wrong on third-party data in 2018. Let’s reset.
It may just be my opinion, but over the years, I think we seem to…
thedigitaltransformationpeople.com