Analytics

Some marketing science case studies

Some marketing science case studies

By Kevin Gray

Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…

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Quantifying qualitative

Quantifying qualitative

By Kevin Gray

WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus…

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Psychometrics: Some Basics

Psychometrics: Some Basics

By Kevin Gray

Most of us working in marketing research and other social and behavioral science fields will…

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Beyond Modeling 101

Beyond Modeling 101

By Kevin Gray

Anyone working in marketing research or data science has had some exposure to statistical modeling.…

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Marketing Analytics

Snapshot of What’s Included $300 Google AdWords Credit – For the Web Analytics Portion Of…

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