Analytics

Why experiment?

Why experiment?

By Kevin Gray

Marketing research is fundamentally about observing, quantifying, understanding and predicting consumer behaviour. Though it may…

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Why Qualitative Research?

Why Qualitative Research?

By Kevin Gray

In the era of big data, AI, machine learning and Bayesian statistics, why would we…

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Why Primary Research?

Why Primary Research?

By Kevin Gray

Primary studies have always been a strength of marketing research. Many younger marketing researchers, however,…

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Marketing Analytics and Data Science

By Business-science.io - Articles

Summary The data science community, Kaggle, recently announced the Google Analytics Customer Revenue Prediction competition.…

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What is Multilevel Modeling?

What is Multilevel Modeling?

By Kevin Gray

Multilevel models are known by several monikers, such as hierarchical linear models, mixed models and…

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