How are AI, Big Data, and advanced analytics transforming the eCommerce industry in Gulf countries?
Big Data, Artificial Intelligence, and Data Analytics are the hottest emerging trends right now. These…
thedigitaltransformationpeople.com
Data & Analytics
Some marketing science case studies
Analytics is not software. Software is not analytics. Software and analytics do not make management decisions. They are tools…
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Quantifying qualitative
WITW does “quantifying qualitative” mean? Data science almost universally ignores qualitative research, such as focus…
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Psychometrics: Some Basics
Most of us working in marketing research and other social and behavioral science fields will…
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Beyond Modeling 101
Anyone working in marketing research or data science has had some exposure to statistical modeling.…
thedigitaltransformationpeople.com
Is Deep Learning a Game Changer for Marketing Analytics?
Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable…
mit.edu
Data Science in Digital Marketing | Analytics Insight
Data Science in Digital Marketing The existence of Digital Marketing strategies would be non-apparent without…
analyticsinsight.net
Marketing Analytics
Snapshot of What’s Included $300 Google AdWords Credit – For the Web Analytics Portion Of…
datalyticsbi.com
You’re likely investing a lot in marketing analytics, but are you getting the right insights? – Which-50
In 2019, most marketing decisions were not based on analytics. This is despite the fact…
which-50.com
Marketing Analytics: Forecasting Models with Excel
You’re looking for a complete course on understanding Forecasting models to drive business decisions involving…
udemy.com
Four strong indicators that your marketing analytics programme will fail – Econsultancy
Marketing analytics has been making strong inroads into agencies’ toolkits for the last three years.…
econsultancy.com