Random Thoughts on Marketing Research, Statistics and Data Science (July 23, 2018)
My opinions. Nothing more. In statistical modeling, it’s not only what you do but when you…
thedigitaltransformationpeople.com
Data & Analytics
Identity Resolution and How It Can Help You Better Utilize Your Data
Raw data can be a pain to sift through. Once you’re able to find anything…
thedigitaltransformationpeople.com
Random Thoughts on Marketing Research, Statistics and Data Science (July 11, 2018)
My opinions. Nothing more. Different AI will find different patterns in the same data, as will…
thedigitaltransformationpeople.com
Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)
My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it…
thedigitaltransformationpeople.com
Random Thoughts on Marketing Research, Statistics and Data Science (June 12, 2018)
My opinions. Nothing more. What real evidence do we have regarding the effectiveness our organization’s marketing?…
thedigitaltransformationpeople.com
Introducing Data Liquidity, a new concept in data management consultancy
Most of the conversations I have today with clients begin with a statement of fact…
thedigitaltransformationpeople.com
Big Data: Promises, Challenges and Threats
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks…
thedigitaltransformationpeople.com
Quant Essentials: Research Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
thedigitaltransformationpeople.com
What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
thedigitaltransformationpeople.com
How To Lie With Numbers
It takes less effort to lie without numbers, but there are now more numbers and more…
thedigitaltransformationpeople.com
The Bigger They Are, The Harder They Fall: Pros and Pitfalls of Multi-Country Research
I've been heavily involved in international marketing research since the '90s. Here are some of the…
thedigitaltransformationpeople.com