Random Thoughts on Marketing Research, Statistics and Data Science (July 23, 2018)
My opinions. Nothing more. In statistical modeling, it’s not only what you do but when you…
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Data & Analytics
Identity Resolution and How It Can Help You Better Utilize Your Data
Raw data can be a pain to sift through. Once you’re able to find anything…
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Random Thoughts on Marketing Research, Statistics and Data Science (July 11, 2018)
My opinions. Nothing more. Different AI will find different patterns in the same data, as will…
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Random Thoughts on Marketing Research, Statistics and Data Science (July 3, 2018)
My opinions. Nothing more. Why spend money on marketing research that is faster, cheaper…and cr*ppy? Wouldn’t it…
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Random Thoughts on Marketing Research, Statistics and Data Science (June 12, 2018)
My opinions. Nothing more. What real evidence do we have regarding the effectiveness our organization’s marketing?…
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Introducing Data Liquidity, a new concept in data management consultancy
Most of the conversations I have today with clients begin with a statement of fact…
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Big Data: Promises, Challenges and Threats
Marketing researchers are wondering what lies ahead for big data. Marketing Scientist Kevin Gray asks…
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Quant Essentials: Questionnaire Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free…
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Change: Asteroid or Opportunity?
Multichannel marketing…mobile research…MROCs…on-line focus groups…big data…bayesian statistics…machine learning… These aren’t dull times for market researchers.…
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Quant Essentials: Research Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
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