How Analytics is changing the Game of Sport
Analytics and Big Data have disrupted many industries, and now they are on the edge of…
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Data & Analytics
What are Monte Carlo Studies?
We owe London to Rome and, in a way, Statistics to Monaco. Quite a few…
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Leaders, Don’t Be Afraid Of Analytics! Here is your 2017 Analytics Plan
Acing analytics is not optional anymore. Managing by the numbers, using data to learn about…
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Business takes data for granted. The C-Suites should draw on personal experience
Every morning, I reach for my phone and within moments I have a handle on…
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What is Perceptual Mapping?
Perceptual Mapping has been used in Marketing Research for more than 40 years and is…
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What is Regression Analysis?
Regression is arguably the workhorse of statistics. Despite its popularity, however, it may also be…
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Econometrics
Econometrics is the application of statistical and mathematical methods to competing economic theories. This takes economic…
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The Athena Boom: Women in Analytics
It was 2008. I had just entered a meeting room full of just women-for the…
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Why the CDO is about Insights, Not Data
We talk a lot about data being a being a key differentiator in the modern…
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Multilevel, Longitudinal and Growth Modeling
Though written from the perspective of a Marketing Researcher, I think (and hope!) this post…
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New MR Tech We Can’t Ignore – A Discussion with Leonard Murphy
Marketing Research is being flooded with new technology. If your head is swimming, you're not…
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