Data Analytics is Transforming Healthcare Systems
Big Data Analytics is entirely transforming business paradigms. Automated databases are enabling businesses to perform…
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Data & Analytics
Are Data the New Oil?
We're told that data are the new oil. But oil is useless unless we know how…
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Marketing Analytics for Data Rich Environments
A lot is changing in the world of marketing analytics. Marketing scientist Kevin Gray asks…
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How Marketing Researchers Can Be Better Buyers of Marketing Research
In our roles as marketing researchers, we are consumers of marketing research products and services…
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Introducing Marketing Research to Data Scientists
Most people working in data science have probably heard of marketing research but may be…
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The Data-Relevancy Reset
I sit down with dozens of clients and prospects each week to discuss data-driven advertising,…
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Missing Links
Academics are a wonderful source of new ideas and also advice about how to do…
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Overcoming Quantiphobia
Marketing scientist Kevin Gray asks Professor Mark Reckase, a noted psychometrician, what business people most need…
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Statistical Modeling: A Primer
"Model" means different things to different people and different things at different times. As I…
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A Dozen Essential MR Skills
There's a lot to learn in a short space of time if you want to…
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Shopper Research – What’s It Really All About?
Everyone talks about shopper research but even veteran marketing researchers are sometimes confused about what…
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