Have We Sacrificed Wisdom for Data?
For the last several months I’ve noticed articles in social media which are titled, “Science…
thedigitaltransformationpeople.com
Data & Analytics
Marketing Mix Modeling: What’s It All About? – A Discussion with Professor Mike Hanssens
Marketing Mix Modeling is one of those things many of us talk about but few…
thedigitaltransformationpeople.com
Which Comes First, the Data or the Egg?
Is there fool’s gold in them thar hills? Any statistician or data scientist at one point…
thedigitaltransformationpeople.com
Preaching About Primary Research
If marketing researchers disregard primary research, they're going to be punished. Data, data, everywhere, Nor any drop to…
thedigitaltransformationpeople.com
My Favourite Cognitive Biases
Here are the cognitive biases I encounter most frequently in my line of work or that…
thedigitaltransformationpeople.com
Charter for Digital Business Transformation
Digital Business Transformation describes the use of Next Generation Enterprise (NGE) Digital Business Models and…
thedigitaltransformationpeople.com
Science and Pseudoscience in Marketing Research
Politicians and scientists often make dramatic claims and hurl accusations at one another regarding how…
thedigitaltransformationpeople.com
Why Worry About Data Quality?
A good data analyst may seem like a pretty neurotic person to everyone else. Why do…
thedigitaltransformationpeople.com
Marketing Scientists: The Last Neanderthals?
I’ve never been entirely comfortable with the term marketing science since it may suggest to…
thedigitaltransformationpeople.com
Why are the BI rock stars reluctant to take on unstructured data?
For decades now Business Intelligence and Analytics folks have been the rock stars of the…
thedigitaltransformationpeople.com
Self-service BI is a myth
Face it. It’s not a thing. Or, at least the way the concept is spun,…
thedigitaltransformationpeople.com