Data & Analytics

Featured Image for Why Isn’t Marketing Rocket Science?

Why Isn’t Marketing Rocket Science?

By Kevin Gray

I have never considered marketing or marketing research to be as rigorous as aerospace engineering. Even randomized…

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Why Statistical Consulting is Hard

By Kevin Gray

At least two things in life are certain: death and uncertainty. Taxes can be avoided…

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Featured Image for Is Data Science a House of Cards?

Is Data Science a House of Cards?

By Kevin Gray

Many criticisms have been levelled at data science. Here are a few of them and…

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What is Statistics?

By Kevin Gray

The field of statistics is finally getting some long-overdue attention. I used to joke that…

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