Change: Asteroid or Opportunity?
Multichannel marketing…mobile research…MROCs…on-line focus groups…big data…bayesian statistics…machine learning… These aren’t dull times for market researchers.…
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Data & Analytics
Quant Essentials: Sampling
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free…
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Explanation, Prediction and Simulation
Terminology statisticians and data scientists use can confuse just about anyone. One reason is that…
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What is “breakfast”?
There was a social media post, a bit of a brain teaser, about a murder…
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RELX Group: The Transformation to a Leading Global Information & Analytics Company (Part 2)
With the world changing so rapidly, every company or organization that adapts to the changes…
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Some Questions I’m Frequently Asked
Many of my contacts are former colleagues or current business partners but some are not. Following…
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Life as a Statistical Subcontractor: A Few Tips
Since 2008, I've worked privately as a statistical and data science consultant. I've given some background on…
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Quant Essentials: Research Design
In RW Connect’s new Quant Essentials series, we discuss critical methodological skills in simple, jargon-free language. The…
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How to Beat a Statistician in Debate
Like many statisticians, I’m a lousy debater and have learned the hard way. Slowly but surely,…
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Quant Essentials: What Is Quantitative Research?
I am a marketing scientist, though nowadays some call me a data scientist. I’ve been…
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What is Marketing Science?
Practically any occupation that involves programming, data collection, data storage, or data analysis is now called data…
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