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Henry Ford famously said: “If I had asked people what they wanted, they would have said faster horses”.
Data analytics delivers faster horses brilliantly.
We want to know: can it ever deliver true innovation?
According to WhatIs.com, “data analytics is the science of examining raw data with the purpose of drawing conclusions about that information. Data analytics is used in many industries to allow companies and organizations to make better business decisions.”
The tech may have changed, but the practice has not. Tupperware parties are data analytics. The pop charts are data analytics. Even in its modern sense, analytics has worked for quite some time – in 2009, Amazon used it to generate the question ‘was this review helpful to you’ – a question that has, by some estimates, itself generated $2.7 billion.
All of which means data analytics is business proven and easier than ever before, with the number of solutions on the market multiplying faster than Pythagoras the Viagra test bunny.
So here’s a question: can data analytics ever deliver true, game-changing, revolution-not-evolution innovation?
We’re building a program for IT leaders, and I’d love to hear from anyone who thinks it can. Add something in the comments here, or email me: email@example.com.
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