Simon Wardley – Wardley Mapping

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Simon Wardley – Wardley Mapping

United Kingdom
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About Simon Wardley – Wardley Mapping

Simon Wardley is a renowned strategist, researcher, and speaker known for his work on Wardley Mapping:

  • Formerly a researcher for Leading Edge Forum and the lead practitioner for Wardley Maps advisory service. He is known for developing Wardley Maps, a technique for mapping the components of a business or service to understand its structure and anticipate market changes.
  • As a former CEO, Wardley developed Wardley Maps to help answer the question “Does this strategy make sense?” when running a company, as he couldn’t find an existing framework to do so. 
  • Wardley Maps have been used to transform IT strategy and delivery in the UK government, helping to save millions of pounds. His work on Wardley Mapping is described as “transforming the way UK Government is delivering its technology and delivering real business value.”
  • Wardley is a passionate advocate and researcher in fields like open source, commoditization, innovation, organizational structure, and cybernetics. He is a regular speaker at conferences worldwide and has been recognized as one of the UK’s top 50 most influential people in IT. 

In summary, Simon Wardley is renowned for creating the Wardley Mapping technique, which has had a significant impact on how organizations strategize and deliver technology. His work on mapping business components and anticipating market changes is highly influential. 

Learn about Wardley Mapping from this presentation in May 2023

We live in a competitive world. That competition forces change. It has always forced change. Change is normal. The question is not whether our organizations will change, that’s a given, but can we see this change before it hits us, do we know where we’re heading or are we simply floating aimlessly being carried by a river? It certainly feels that way sometimes.

To answer the question we need to understand our landscape, the economic forces at play, the context we operate within and our situational awareness of this. Can we navigate the waters, can we see a storm coming or are we being battered by rocks because we refuse to look?

During this talk Simon examines the level of situational awareness within business and why it matters. He then focuses in on the transformation in the IT industry, the rise of serverless and the future of conversational programming.

 

Profile photograph: Simon Wardley by Tiana Lea, photographed for State of Open Conference 2023

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Strategy, Wardley Mapping

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