The Copenhagen Catalog

Lee Bryant·12 September 2018·Customer Engagement

...This year’s TechFestival in Copenhagen was a great event with a soul, and pulled together people from all over the world who want to see technology have a positive impact on our world (good write up here). Within the event, Thomas Madsen-Mygdal pulled together a ‘think tank’ of… Read More...

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Why Research Is Hard…And What To Do About It

Kevin Gray·12 September 2018·Data & Analytics

...Many marketing researchers will confess that our industry has never been very adept at marketing itself, ironic though this may be. Another matter less talked about concerns the second word in our industry title – research. Marketing research, including newer methods, can be quite slipshod. “But it doesn’t have to… Read More...

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Thoughtless marketing and the call to think

Kevin Adema·12 September 2018·Customer Engagement

...When I was a young lad, my days were often filled with trips to the principal’s office followed then by long stints at the kitchen table staring eye-to-eye with my father who usually posed one of two questions: Son, when will you stop using your head as just a hatrack?… Read More...

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Team Agility Vs Business Agility

Anikh Subhan·12 September 2018·Delivery

...Team Agility is when a delivery team is using Agile practices and techniques to produce software or value. They might be doing daily stand ups, working in sprints, collaborating closely and have a consistent rhythm/ heartbeat. They might even have everyone co-located and available for ad-hoc conversations. However, they might… Read More...

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12 Questions for Marketers

Kevin Gray·10 September 2018·Data & Analytics

...Though marketing has changed in many respects in the past decade or so, people are still people and entrenched beliefs and habits drive much of what we do, marketers included. Asking ourselves a few questions can help clarify our thinking and bring to light assumptions and cognitive biases we weren’t… Read More...

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Corporate culture in a digital world

Rav Punia·9 September 2018·People & Change

...A company’s culture is composed of its self-sustaining patterns of behaviour, feeling and thinking – it determines “the way we do things around here.” “the way we do things around here.” – Let that sink in… It’s a rigid response to an ever-evolving and increasingly complex world. Mantras like this… Read More...

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Wealth Managers – 3 reasons to take digital disruption seriously

Rav Punia·9 September 2018·Strategy & Innovation

...The story is familiar, whilst the focus of this article is for Wealth Managers who deal with Ultra High Net Worth Individuals (UHNWIs), many leaders from a variety of industries that I meet say the same thing – “I really like your ideas and I can see how they add… Read More...

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The Role Of Surveys In Today’s MR – A Discussion with Jonathan (JD) Deitch

Kevin Gray·6 September 2018·Data & Analytics

...If you’re like me, you’ve probably heard that surveys can’t be trusted or that they’re no longer needed in the world of social media and big data. Yet surveys seem more popular than ever. Everyone seems to be doing them these days. What gives? Today’s guest,… Read More...

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The case for career transition support

Richard Chiumento·6 September 2018·People & Change

...Executive outplacement and career transition services are effectively two sides of the same coin, closely linked but different. While one doesn’t cancel out the need for the other, it is important to understand the part they both play throughout a leader’s career. Recent research carried out by Rialto found that… Read More...

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The Highly Efficient and Productive IT Team

Nathan Sykes·6 September 2018·People & Change

...It’s no secret that departments and IT team members are often tasked with handling complex solutions and systems, some of which can affect an entire group of users and therefore have varying degrees of consequences. Of course, it explains why nearly everything and anything implemented in the field is rigorously… Read More...

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GDPR: Where are we now? And what happens next?

JC GAILLARD·5 September 2018·Cyber Security

...Quite a lot will now go down to the regulator’s appetite. So … May 25th came and went, quickly followed by the football world cup and a heatwave which wrecked most of Europe and many other parts of the world … Around the GDPR, bureaucracy claimed its birth rights over… Read More...

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Data Science: Spread Too Thin?

Kevin Gray·2 September 2018·Data & Analytics

...An unambiguous and universally-accepted definition of “data science” remains elusive but, generally speaking, it refers to some blend of computer science and statistics. “Data scientist” is even harder to define and can include researchers at government institutes, researchers at private companies and people I simply called “scientists” when I was… Read More...

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