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Search Result Image for 'Should experiential marketing be part of your B2B Marketing Strategy?'
Should experiential marketing be part of your B2B Marketing Strategy?
Nathan Sykes·27 September 2018·Customer Engagement
...Why give your potential customers information alone when you can create an experience for them? That’s the idea behind experiential marketing, which creates encounters that encourage people to interact with brands in real-world situations in participatory, hands-on ways. This strategy, also called engagement marketing, is popular with B2C companies, but… Read More...
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Search Result Image for 'Is it time to release your inner NED?'
Is it time to release your inner NED?
Richard Chiumento·26 September 2018·People & Change
...In the highly competitive digital era, boards have to be high-performing just like their frontline teams. They need to be diverse and able to offer a range of perspectives if they are to be effective. And they need to be challenging as well as supportive to ensure robust corporate governance. Read More...
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Search Result Image for 'Blockchain hype has spread like wildfire… But it’s time for a reality check…'
Blockchain hype has spread like wildfire… But it’s time for a reality check…
Bertrand Maltaverne·25 September 2018·Enabling Technologies
...Don’t — Don’t — Don’t — Don’t — Don’t believe the hype… “Don’t Believe the Hype” is a song by Public Enemy that dates back to 1988 and (if loosely interpreted) carries an important message that can be applied to blockchain technology. Blockchain is almost everywhere, and — let’s face it — it’s getting… Read More...
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Can Robots improve the Recruitment Process?
Simon Chan·24 September 2018·People & Change
...The World Economic Forum has forecasted that robots will eliminate 75 million jobs by 2022. However, they also predict they will create 133 million new jobs, a net gain of 58 million. Whatever the future holds, talk about automation is never going to be far away when it comes… Read More...
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Surviving the Technology Economy – How to Keep Up With Change
Ian Patterson·24 September 2018·Strategy & Innovation
...There’s a wealth of information available that reinforces the increased rate and pace of innovation we enjoy today. Words like ‘exponential’ and ‘pervasive’ are used, now that computing power and tech, in general, has become more accessible. We enjoy a wealth of choice thanks to improved connectivity, Smartphones, SaaS… Read More...
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5 Best Practices for Managing Company Data Across Devices
Nathan Sykes·23 September 2018·Cyber Security
...Technology is mobile and constantly within reach. Because the business world is ever-changing, using mobile devices in an office setting has never been more essential. However, for a small or even medium-sized business, buying everyone on staff a new device for work can get expensive fast. Luckily, everyone already has… Read More...
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How Modern Technologies Can Help With Procurement’s Biggest Challenges
Nathan Sykes·23 September 2018·Enabling Technologies
...Failure to use modern technology in procurement can ruin a business. While companies of the past managed to do just fine, for the most part, procurement systems are often rigid and complicated, only able to solve a fraction of requirements. Modern technology can streamline processes and automate more tedious and… Read More...
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AI and the Future of the Oil and Gas Industry
Nathan Sykes·23 September 2018·Enabling Technologies
...Although innovative technologies such as artificial intelligence and machine learning are transformative across many industries, there is a handful that seems, at least initially, like they wouldn’t be able to benefit from them. One would be the oil and gas industry, known in many ways for its negative environmental impact. Read More...
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Mirror mirror on the wall…
John Coleman·23 September 2018·Delivery
...Consider this blog post as background for future posts. It has a lot of detail, and you might need to carve out some time, grab a cup of coffee and get comfortable before reading this. I can’t say I’m any better than anyone else in terms of… Read More...
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Retrospectives with system modelling
John Coleman·23 September 2018·Delivery
...In the Certified LeSS Practitioner classes by Craig Larman and Bas Vodde, system modelling is introduced. I refer to system modelling in the sense of causal loop diagrams and stock & flow diagrams. I am a fan of both Dan Woodlock and Gene Bellinger. See sample videos… Read More...
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What is Innovation?
Kevin Gray·23 September 2018·Strategy & Innovation
...There are many ways to be innovative. Jazz saxophonist John Coltrane knew how to be radically different yet still relevant and inspirational to other musicians of many genres, not only jazz – The Doors, an innovative band in their own right, are one example. Miles Davis sensed new trends in jazz before… Read More...
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